Lastest Digital Marketing News & Insights
The Cookie is Dead – Long Live the Cookie
Read Time: 4 minutesHave you heard of the impending doom of advertising as we know it? 😨 It’s a lot to take in — we’re in the midst of a fundamental shift in the way companies and marketers will have to find customers online. What is that shift, you ask? Well, it’s privacy. To really understand what’s happening, […]
Case Study – Keyword Positions Skyrocket
Read Time: < 1 minuteThe first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we’ve… leveled the organic traffic dropped (completely reversed a YoY holiday drop) increased keywords positioning, rebuilt paid campaigns to a 5.5:1 ROAS (non-branded), and introduced #VideoMarketing View “Keyword Positions Skyrocket” ENDURANCE Case Study […]
Best (and worst) Super Bowl Commercials of 2022
Read Time: 2 minutesThese are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER’S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let’s get right into it. NOTE: these are not in a particular order. E-Trade’s baby is back! E-Trade is trying to catch fire again from […]
How to Budget for Social Media Management & Paid Social Campaigns in 2022
Read Time: 4 minutesYour company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we’ll be writing about how to develop ads for the metaverse, but until then, no VR headsets are needed. Now, it’s no secret […]
The Content Brief – 5 Unique Signs to Look For When Selecting a Content Marketing Agency
Read Time: < 1 minuteWhether you’re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice. 1. Part 1 – Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our […]
Download Agency Content Marketing Brief (Example)
Read Time: < 1 minuteDownload our Content Marketing Brief we send to clients to fill out. A content brief gives writers, creators, and other team members more details around what the client is looking for in the assets we’re creating for them. This brief can be used internally on the client-side, or modify it as you see fit to […]
Part 4: Building Content with SEO in Mind
Read Time: < 1 minuteEnsure Your Content is SEO’d Google’s algorithms analyze a never-ending sea of factors to determine how a website should rank for a particular search term. That’s why it’s vital to partner with a content marketing agency that understands SEO and the myriad of changes that occur every year to Google’s search algorithm. Understanding the limitless […]
Part 3: Understanding Local SEO & Google My Business Content
Read Time: < 1 minuteYes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it’s not. Think of it like this. Let’s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should […]
Part 2: Ecommerce Specialty (How to Select a Content Marketing Agency)
Read Time: < 1 minuteEcommerce Content Marketing Agency Samples If you’re running an Ecommerce shop online, it’s essential to look at examples of content produced for that purpose. Content created for products and services is designed differently than informational content. For example, product content should include pricing, short description, long description, well-optimized images, and product schema. Â Here are […]
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