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Interactive content and gamification are back! They’re re-reshaping the way brands connect with audiences. Brands like Nike and Duolingo are already harnessing gamified experiences, creating viral campaigns that engage users and build loyalty through rewards, challenges, and personalized interactions. The reason for this revitalized shift is clear: users crave experiences that allow them to […]
GUIDANCE FOR THE MODERN MARKETER #1 IN THIS EDITION (September 2024) How To Repurpose Your Long-form Content (& Why it’s Important) Do You Need A CMO? Or Can You Leverage Fractional CMO Services? Top 3 AI Tools Every Marketer Shouldn’t Be Without What You’re Doing Wrong With Your Video Shorts SUPERCHARGE YOUR […]
Content creation requires significant time and effort, but the constant demand for fresh material can strain resources. That’s where content repurposing offers an intelligent alternative. Instead of endlessly generating new pieces, you can transform existing content into various formats that fit different platforms. Brands today are finding success in turning long-form content into more digestible […]
(Updated August 1, 2024) The SEO world has been abuzz with revelations from the massive leak of Google’s internal documents about how the search engine works. It’s been two months now, and these documents – which were accidentally revealed publicly – offer unprecedented insights into the intricate workings of Google’s search algorithms. From the confirmation […]
It’s always hard to come in 2nd or 3rd place. It’s a shot to the gut 😪 We were a finalist for an award for best 2024 email campaign out of thousands and thousands of entries from other agencies. When we found out we were finalists, we thought for sure we had won. Unfortunately not. […]
One of the biggest frustrations for marketing leaders within an organization is being able to clearly demonstrating ROI of marketing efforts to upper management (or stakeholders). It can be difficult to clearly demonstrating ROI of marketing efforts to upper management or stakeholders. You wish for an easy and accurate way to measure the impact […]
[UPDATED FOR GA4] This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. With the new version of Google Analytics, a lot of us thought the interface would change; well, next […]
We all use Google search. And regardless of the power and innovation of AI over the last two years, we all still use Google Search. What’s Google Search? If you’re living in a cave, Google Search has evolved from a simple search engine (calculating inbound links and alt tag descriptions) to a sophisticated tool and […]
Being thankful for the biggest career failure of my life 🤔 I have never viewed myself as a great leader (I wish so much that I was one). I’d like to share one of my largest failures of my career. I know my weaknesses well (too many sleepless nights internalizing and beating myself up over […]
QUESTION: What table are users stored in with ProcessWire? Answer: “Pages” table Yes, it’s a horrible way they manage users. QUESTION: Can I reset the password of a user directly in the ProcessWire Database? Answer: Nope, you’d need to ensure you have the forgot password module installed and reset the password that way. Yes, […]
