Here’s the Lowdown on the BERT Google Algorithm Update (And What it Means for Your Website) For many years, Google has ignored common words such as “and”, “or”, “of”, “to”, “for”, “a”, and others. The reasoning was mainly due to the amount of time and lack of relevance many of these terms had affected search […]



8 SEO Trends Going Into 2020 In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times. Similar to fashion fads, tech developments, and other constantly changing industries, trends […]



Search engine optimization (SEO) is no longer a commodity for companies. It has become a necessity if you plan on running a successful business in today’s market. From keyword research to site crawling and taxonomy, there are many details required to ensure best SEO practices. It can take years to become a true expert at […]



Search 1st, Full-Service Advertising Services Press Release: ENDURANCE Expands Advertising Services while Approaching 2-Year Anniversary   “After two years in business, we’re expanding from our SEO foundation to help grow our clients’ businesses even further. We will always maintain our ‘search first’ philosophy, but these additions mean that once we’ve established a solid SEO, we can […]



ENDURANCE has brought on four of Arizona’s brightest minds to help with Paid, Search, and Account Management.   Janssen Manno Search Director Kristy Galea Account Director Veronica Belshaw Paid Strategist Nate Wheeler Search Strategist Please join us in our much belated welcome to the team…



Welcome Cybraics to the ENDURANCE family…   Press Release – ENDURANCE Signs Cybraics, a Cutting-Edge CyberSecurity Detection & Analysis Firm ENDURANCE will initially be working with Cybraics on SEO, Site User Experience & Information Architecture, and Social Media Management Visit Cybraics.com    



Old-school SEOs (Search Engine Optimization strategists) may disagree or even focus solely on the technical aspects they know (and can see) have tangible results. Some strategists have told me brand means nothing to them, that brand involvement with SEO is a figment of some inexperienced marketer’s imagination they only pitch to prospective clients to try […]



Depending on what point in the calendar year is an organization’s fiscal year, client-side leaders in charge of digital marketing efforts have already planned their future (2020) goals. Goals Senior Digital Marketing Managers are focusing on According to Altimeter’s recent Digital Marketing survey conducted Q2, 2019 that targeted senior marketers around the globe, here are […]