The Pros and Cons of Regulating Social Media Platforms and Social Media Posts

A lot of politicians are saying a lot of things about banning TikTok, restricting access to young adults and children on the platforms, and fighting the fauxts news that is melded into legit news so well no one can tell the difference. Social media is an integral part of our daily lives, it’s hard to imagine life without it. With billions of active users worldwide, TikTok, Instagram, Twitter, and other platforms have transformed the way we communicate, share information, and express our opinions. As these platforms grow in size and influence, the debate over whether or not to regulate social media has intensified. But, have you ever thought, just what are the pros and cons of regulating social media platforms, social media users, or even the social media posts themselves?



the pros of social media regulationsPros of Regulating Social Media

Let’s start with the positive. There are some good things that can come of regulating social media:


1. Combating misinformation and fake news (or as I like to call them, the #FAUXTS)

One of the most significant advantages of regulating social media platforms is the potential to mitigate the spread of fake news and misinformation. With the rapid dissemination of information through social media channels, it has become increasingly difficult for users to discern fact from fiction (aka the “Fauxts”). This problem is particularly pronounced during critical events, such as election campaigns and public health crises, when the spread of misinformation can have significant consequences on public opinion and decision-making.

By enforcing stricter guidelines and implementing fact-checking mechanisms, social media platforms can ensure that only accurate and reliable information is disseminated to users. For instance, platforms can work in partnership with independent fact-checking organizations to verify the accuracy of widely-shared news stories and flag or remove false content. Additionally, platforms can invest in artificial intelligence and machine learning technologies to automatically detect and filter out misinformation.

2. Protecting users from harmful content

Another key benefit of regulating social media platforms is the protection of users from harmful content, such as hate speech, cyberbullying, and explicit materials. Social media platforms can serve as breeding grounds for toxic behavior, with some individuals using the relative anonymity of the internet to harass, intimidate, and spread hatred. They’re keyboard warriors hiding behind their desktop screens or thumbs while spread vitriol and hate.

By establishing clear rules and guidelines for acceptable content, platforms can create a safer online environment for users, particularly vulnerable groups such as children and minorities. These guidelines can be enforced through a combination of human moderators and automated content filtering systems. For example, platforms can use machine learning algorithms to detect and remove content that violates their guidelines, while human moderators can handle more complex cases and provide oversight.

3. Encouraging responsible use of social media

Implementing regulations can encourage users to be more responsible when posting on social media. With established guidelines in place, users may become more conscious of their online behavior and the potential consequences of their actions. This heightened awareness can lead to a more respectful and thoughtful online community, with users more likely to engage in constructive dialogue rather than resorting to abusive or offensive language.

Social media platforms can implement features that promote responsible behavior, such as requiring users to verify their identity or providing warnings when content may violate community guidelines. Platforms can also educate users about digital citizenship and the importance of responsible online behavior through educational resources and campaigns.

4. Preserving user privacy and data protection

Regulating social media platforms can also help to ensure that user privacy and data protection are upheld. In recent years, there have been numerous high-profile data breaches and privacy scandals involving major social media platforms, leading to growing concerns about the security of users’ personal information.

By enforcing strict data protection policies and practices, platforms can prevent unauthorized access to users’ personal information, reducing the risk of identity theft, fraud, and other cybercrimes. Regulation can (and have – especially in the UK) also compel platforms to be more transparent about their data collection and usage practices, empowering users to make informed decisions about their privacy settings and the sharing of their personal information.



the cons of social media regulationCons of Regulating Social Media

Alright, so there is some good that can come from regulating social media platforms…

What about the cons?


1. Threat to freedom of speech and expression

One of the primary concerns regarding the regulation of social media is the potential infringement on freedom of speech and expression. Social media platforms have become essential tools for political activism, social movements, and the exchange of ideas, playing a crucial role in shaping public discourse and facilitating democratic processes. Strict regulation can lead to censorship, which may hinder open discussion and the exchange of ideas, thus stifling the democratic process.

Regulation can also result in the suppression of minority voices or unpopular opinions, as powerful entities may use the guise of regulation to silence dissent or criticism. Striking the right balance between protecting users from harmful content and preserving the fundamental freedoms of speech and expression is a complex challenge.


2. Selective enforcement and bias

Enforcing regulations on social media platforms can be challenging due to the vast amount of content shared daily. Selective enforcement and bias may crop up as platforms may choose to target specific users or types of content (within the first-stage automated, algorithmic filtering), leading to an uneven application of the rules. This can result in certain groups or individuals being disproportionately affected by regulation, potentially reinforcing existing power dynamics and inequalities.

To address this concern, platforms must strive for transparency and consistency in their enforcement of regulations. This may involve sharing detailed information about their content moderation processes, as well as regularly reviewing and updating their guidelines to ensure that they remain fair and effective.


3. Potential for government overreach

Have you seen the people in the senate and congress here within the United States? A lot of them are clueless to technology or how the internet works in general. Here’s a representative asking TikTok’s CEO if his app “…accesses the home Wi-Fi.”

Of course it accesses the home Wi-Fi, every app on a phone, computer, tablet, smart thermostat, smart refrigerator, TV, audio bar for your TV, etc. ALL ACCESS YOUR HOME WI-FI! And the regulation coming from such uneducated individuals can lead to government overreach, with the potential for the state to monitor and control the flow of information on social media platforms. This could result in a loss of privacy and increased surveillance, with citizens becoming more hesitant to share their thoughts and opinions openly. In extreme cases, government control of social media can facilitate the spread of state-sponsored propaganda and the suppression of dissent, undermining the very benefits that regulation seeks to provide.

To mitigate this risk, it is essential to establish clear boundaries between government authority and the autonomy of social media platforms. Regulation should be designed to protect users and promote a healthy online environment, rather than serving as a tool for government control.


4. Hindering innovation and growth

Strict regulations may hinder innovation and growth within the social media industry. Over-regulation can create a barrier to entry for new platforms, stifling competition and potentially leading to a stagnant market dominated by a few major players. This lack of competition may result in complacency and a reduced incentive for platforms to improve their services, ultimately harming users.

Additionally, the costs associated with implementing and maintaining regulatory compliance can be burdensome for smaller platforms, potentially driving them out of business or discouraging new entrants to the market. To avoid these negative outcomes, it is important to strike a balance between regulation and fostering innovation, ensuring that the regulatory environment is conducive to a competitive and dynamic market.



What Is The Future of Social Media Regulation?

Whether your Reddit’s CEO that is staunchly against regulation, or just trying to keep up with what you can or can’t do on social, the debate over regulating social media platforms and social media posts is a complex and multifaceted issue. On one hand, regulation can help to combat misinformation, protect users from harmful content, encourage responsible use of social media, and preserve user privacy. On the other hand, regulation can threaten freedom of speech, lead to selective enforcement and bias, enable clueless government overlords, and hinder innovation.

Ultimately, a balanced approach is needed to ensure that the benefits of social media regulation outweigh the potential drawbacks. Striking the right balance between protecting users and preserving fundamental freedoms is essential to maintaining a thriving, diverse, and democratic online community. As the landscape of social media continues to evolve, so too must the conversation around regulation and its potential impact on our digital lives.


Your company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we’ll be writing about how to develop ads for the metaverse, but until then, no VR headsets are needed.

Now, it’s no secret that social media companies like Facebook limited organic reach for businesses some time ago. In fact, unless you’re a celebrity (or a wizard 🧙‍♂️), you’ve got your work cut out for you when it comes to reaching your target audience. From Apple’s blow to Facebook’s ability to track user data for advertisers to Instagram saying it’s no longer a photo app, it would seem that the jig is up and social media advertising is dead…



The one thing that’s guaranteed in this world — besides death and taxes — is that creative marketers will always find a way to reach their target end-user. The best way to do this short of going viral is through paid social campaigns.

We know, we know, you might be thinking, “Boo! My campaigns have always been huge money wasters!”

But hear us out! Not only are we going to show you effective ways to market your product or business, we’re also going to tell you how to properly budget for it to get the best bang for your buck.

Yeah, we thought you’d like that. 😎

Guide to Social Media Budgeting in 2022


The Top 4 Social Media Marketing Strategies and How to Budget For Them

The SBA says that companies with up to $5 million in revenue should set aside around 8% of that for marketing. This covers all types of potential marketing including social media marketing. How you divide that up is ultimately up to you, but the SBA recommends splitting it between brand development and the actual cost of promoting your business.

Deloitte’s CMO survey, which details the marketing spend of many different companies throughout different industries, shows that company’s in 2020 spent an average of 13% of their entire marketing budget just on social media.

Quick math time:

If your company has $10 million in gross revenue annually, your total marketing budget would be $800,000 for the year.

$10,000,000 x .08 = $800,000

If we imitate the average findings from Deloitte’s survey, you should be spending about $104,000 a year just on social media.

$800,000 x .13 = $104,000

Does that number make you nervous? 😰

If we break it down a bit more, it’s a little easier to handle. Remember that your numbers will differ from these (we are wizards though, so… 👀)

$104,000 ÷ 12 months = $8,666.67/month

$104,000 ÷ 52 = $2,000/week

$104,000 ÷ 365 = $284.93/day

So when you break it down on a per day or per week basis, the numbers are more manageable.  You might also consider staggering your marketing efforts to get the most impact throughout the year. Maybe you spend more during the Q4 holiday, but ease up at the beginning of the year. Ramp back up right before and during tax season, then back down in summer. And while fluctuating your budgets throughout the year can help to maximize the effect of your social media marketing, it’s also important to build brand awareness all year long.

Whew! Math is hard. 😪

Now that we have a better understanding of how to budget for social media marketing, let’s talk about four excellent ways to put that money to work for you.


1. Writing Content

writing contentWhat you’re reading right now is content — the written kind. 🤫

The majority of your organic SEO efforts come from writing, whether that’s in the form of website copy, blog content, or social media posts. The best social media strategies engage your audience, deliver meaningful value, and gently guide them to a particular destination. Most commonly, you’ll want your readership to mosey on over to your own website. Maybe your goal is to collect a potential customer’s email or to provide a free download to a whitepaper or a value-packed ebook. There are many options to get them there — funnels, direct links, or an interactive ad — but all of them require something to be written. And while you could definitely write your own, if you’re not experienced in writing socially-optimized content, it’s best to hire outside help. A good writer will not only create easily engageable copy but will also aid in the SEO process with writing structure and keyword mapping.

Endurance Usefulness Scale: ⭐⭐⭐⭐⭐


2. Video Content

I’m ready for my closeup, Mr. Spielberg. 🎥🎬

Video is a tricky beast that’s easy to tame if you plan it out strategically. Once upon a time, there was a need for incredibly expensive video production at every turn. And while there’s no arguing that high-quality video ads perform the best on social media, depending on where that video will live, you may not need the highest quality footage for it to be effective. You’ve heard of TikTok, right? The best-performing content on the platform is recorded directly from a cell phone using the app’s exclusive features like sounds and filter effects. YouTube, on the other hand, is still primarily dominated by more professionally crafted videos. The same can be said for Facebook as well, although both platforms have recently started to lean heavily into recreating the TikTok magic with YouTube Shorts and Facebook/Instagram Reels. If your goal is multi-platform marketing, it’s best to create content directly for each platform individually. At least from a formatting perspective, you’ll have to change your videos per platform anyway. Portrait-oriented videos perform better on TikTok and Reels while traditional landscape videos perform better for Facebook and YouTube.

Endurance Usefulness Scale: ⭐⭐⭐⭐


3. Photo Content

Can you believe what Instagram said? “Instagram is no longer a photo app.” 😭

Well, fret not, because photo content is still very much alive and well just about everywhere else no matter what they say. That dope thumbnail where you posed for 20 minutes like you’re seeing an explosion? That’s right baby, a photo! Professional, high-quality photography can truly make or break a product experience. This is especially true when leading someone from a social media platform to purchase a product or service on your own site. Your photos should clearly show the product or service you’re selling with good lighting and engagement in mind. With brand awareness campaigns or social-to-site or site-to-store lead sends, a photo truly speaks a thousand words (and we’ve got the metadata to prove it! 🤓)

Endurance Usefulness Scale: ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ (take that, Adam Mosseri 💪)


4. Authority Building

It pays to be a know-it-all. 🧠

Seriously though, becoming an authority in your industry or niche is one of the best things you can do for long-term sales. Start by building trust, providing useful content, and actually putting some real effort behind it. When your content sucks, your customers won’t remember you.

Ask yourself these questions: if you could speak to each of your customers, what would you say that could bring value to their lives? Who are your customers and what do they care about? How are you improving their lives outside of just selling them something? Those answers would make a great starting place. A good idea when planning an authority-building campaign is to create a customer avatar. This is the perfect version of your ideal customer. By truly understanding your customers and their needs, you’ll be able to create meaningful content that resonates with them. And once you’ve earned their trust, you’ll be their Tom Holland and they your Zendaya. 🥵

Endurance Usefulness Scale: ⭐⭐⭐⭐⭐… ⭐



Social Media Can Be A B!#@h

So many platforms, so little time. ☠

Social Media is hardListen, we get it — creating a winning ad campaign on social media is tough. There are lots of different platforms, each with its own quirks that you have to learn. One of the biggest reasons that companies don’t see the results they want from paid social media campaigns is their strategy. Marketing on social platforms can get pretty deep — like Mariana Trench deep. 🌊

Without a concrete strategy, your efforts (and money 💰) could fade like dust in the wind. 💨

And that’s ok, because guess what? You don’t need to be an expert!

Endurance (that’s us 😋) has your back, especially when it comes to paid reach on every social media platform. We’re pretty sure you’ve got way more important things to do than wrangle an omnichannel funnel campaign with lead gen originations from both social media and your e-mail list.

But we don’t! We LOVE wrangling complicated advertising.

We’re basically marketing cowboys. 🤠

So if you’re looking for a full-scale agency to completely revamp social media efforts, look no further. You’ve found us and we’re glad you’re here! 😁

But if you just need a little help here and there, we’re down for that, too. 💯