Copyright © 2024 AZ Advertising CO., LLC.
All Rights Reserved.
Privacy Policy | Terms of Site Usage.
Definitions of CPM are trending. Why? Not really sure. But here’s a quick overview of CPM in advertising. CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as “mill” in English, or more like “meal” in French. In […]
Download our case study showing growth for our healthcare client while the industry loses organic momentum with the winddown of COVID pandemic
Have you heard of the impending doom of advertising as we know it? 😨 It’s a lot to take in — we’re in the midst of a fundamental shift in the way companies and marketers will have to find customers online. What is that shift, you ask? Well, it’s privacy. To really understand what’s happening, […]
The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we’ve… leveled the organic traffic dropped (completely reversed a YoY holiday drop) increased keywords positioning, rebuilt paid campaigns to a 5.5:1 ROAS (non-branded), and introduced #VideoMarketing View “Keyword Positions Skyrocket” ENDURANCE Case Study […]
These are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER’S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let’s get right into it. NOTE: these are not in a particular order. E-Trade’s baby is back! E-Trade is trying to catch fire again from […]
Your company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we’ll be writing about how to develop ads for the metaverse, but until then, no VR headsets are needed. Now, it’s no secret […]
Whether you’re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice. 1. Part 1 – Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our […]
Download our Content Marketing Brief we send to clients to fill out. A content brief gives writers, creators, and other team members more details around what the client is looking for in the assets we’re creating for them. This brief can be used internally on the client-side, or modify it as you see fit to […]
Ensure Your Content is SEO’d Google’s algorithms analyze a never-ending sea of factors to determine how a website should rank for a particular search term. That’s why it’s vital to partner with a content marketing agency that understands SEO and the myriad of changes that occur every year to Google’s search algorithm. Understanding the limitless […]
Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it’s not. Think of it like this. Let’s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should […]
