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Download our Content Marketing Brief we send to clients to fill out. A content brief gives writers, creators, and other team members more details around what the client is looking for in the assets we’re creating for them. This brief can be used internally on the client-side, or modify it as you see fit to […]
Ensure Your Content is SEO’d Google’s algorithms analyze a never-ending sea of factors to determine how a website should rank for a particular search term. That’s why it’s vital to partner with a content marketing agency that understands SEO and the myriad of changes that occur every year to Google’s search algorithm. Understanding the limitless […]
Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it’s not. Think of it like this. Let’s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should […]
Ecommerce Content Marketing Agency Samples If you’re running an Ecommerce shop online, it’s essential to look at examples of content produced for that purpose. Content created for products and services is designed differently than informational content. For example, product content should include pricing, short description, long description, well-optimized images, and product schema. Here are […]
Check Out the Content on Their Website and Social Media Before you hire any content marketing agency, take a look at their website and social media posts. How are they doing with their own content? If you don’t like the answer to that question, why would you hire them to revamp your website, pen your […]
A guide to picking the Best SEO Agency for your needs Search Engine Optimization is vital to making your online presence successful. You may operate an online e-commerce site or a brick-and-mortar business. Either way, SEO can help you garner new customers and produce hot leads. However, managing your online presence can be a full-time […]
Do Your Own Research Check out the agency online. Peruse their social media presence and their website (note, some of the greatest ad agencies out there don’t post much on social – e.g. W+K, 72 and Sunny, etc. – that’s not the end of the world), but do you like what they’re posting? Does it […]
Determine What Success Looks Like Early Ask how the SEO Agency quantifies results. Include tracking how your site ranks for Keywords over time (for Search Engine Results Pages’ sake) and what metrics they use to determine success of their SEO campaign overall. The SEO campign program/strategy is ultimately an effort to help your business make […]
Require an open, honest, and transparent estimate Ask for costs upfront: Where is your budget going? Is there at least a description of services to be provided? Is there recommendations vs. limits? Some SEO agencies may be outside your budget, And be very cautious with low-cost SEO agencies. The adage, “you get what you pay for,” […]
Ask your network If you have a professional network, ask for recommendations about which Search Engine Optimization (SEO) agency to use. Or, look at successful businesses in your area, and ask them if they use a particular SEO company. Your professional network can give you an honest assessment of their experience with different agencies. LinkedIn […]
