Lastest Digital Marketing News & Insights
Pros and Cons of Regulating Social Media
Read Time: 7 minutesUpdated February 2025 The Pros and Cons of Regulating Social Media Platforms and Social Media Posts A lot of politicians are saying a lot of things about banning TikTok, restricting access to young adults and children on the platforms, and fighting the fauxts news that is melded into legit news so well no one […]
How to catch the customer’s attention in marketing
Read Time: 6 minutesIn one of our recent blog articles we talked about the top challenges facing marketers in 2023. It included 24 different challenges marketers believe will haunt them as they sleep this year. However, the number one biggest challenge was catching the customer’s attention. Competition is stiff these days. Heck, go to the grocery store and […]
Why Google is ruining SEO
Read Time: < 1 minuteI think what’s most interesting (in our most recent blog article) from a performance marketing/SEO perspective is the blatant duplication/copying/plagiarism of each other’s lists that Google rewarded in the top 10 (heck, the top 50) serps. That was a surprising by-product of this exercise. Realizing Google doesn’t give af about the advice/guidance they give or […]
What is Enterprise SEO?
Read Time: 4 minutesBy definition, Enterprise SEO refers to the optimization of large, complex websites with limitless pages and a ton of content. It generally requires a more extensive and sophisticated approach than regular SEO. An SEO specialist may segment different sections of a site to target specific audiences. And while all SEO efforts should strive to achieve […]
How to Find More Money for Your Digital Marketing Budget
Read Time: 2 minutesFind More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget on its own may not be enough to achieve […]
What are Category Entry Points (CEPs) and How Using Them Sells More
Read Time: 2 minutesWhat Are Category Entry Points, Why Do They Matter for Businesses, And How They Can Aid In The Success of Your Brand? We all know marketing is crucial in selling products and services. You may have the best product or service available, however understanding category entry points (CEPs) may be the only path to hitting your […]
Webinar: Content Marketing for Marketers – Part 1
Read Time: < 1 minuteA webinar tailored to marketers and their needs. We’ll cover how to get started with content marketing. The idea is for this webinar to be a part 1 – think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content of our webinar is universal. It’s for both […]
What is CPM in Marketing?
Read Time: 2 minutesDefinitions of CPM are trending. Why? Not really sure. But here’s a quick overview of CPM in advertising. CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as “mill” in English, or more like “meal” in French. In […]
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