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Find More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget on its own may not be enough to achieve […]
What Are Category Entry Points, Why Do They Matter for Businesses, And How They Can Aid In The Success of Your Brand? We all know marketing is crucial in selling products and services. You may have the best product or service available, however understanding category entry points (CEPs) may be the only path to hitting your […]
A webinar tailored to marketers and their needs. We’ll cover how to get started with content marketing. The idea is for this webinar to be a part 1 – think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content of our webinar is universal. It’s for both […]
Definitions of CPM are trending. Why? Not really sure. But here’s a quick overview of CPM in advertising. CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as “mill” in English, or more like “meal” in French. In […]
Download our case study showing growth for our healthcare client while the industry loses organic momentum with the winddown of COVID pandemic
Have you heard of the impending doom of advertising as we know it? 😨 It’s a lot to take in — we’re in the midst of a fundamental shift in the way companies and marketers will have to find customers online. What is that shift, you ask? Well, it’s privacy. To really understand what’s happening, […]
The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we’ve… leveled the organic traffic dropped (completely reversed a YoY holiday drop) increased keywords positioning, rebuilt paid campaigns to a 5.5:1 ROAS (non-branded), and introduced #VideoMarketing View “Keyword Positions Skyrocket” ENDURANCE Case Study […]
These are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER’S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let’s get right into it. NOTE: these are not in a particular order. E-Trade’s baby is back! E-Trade is trying to catch fire again from […]
Your company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we’ll be writing about how to develop ads for the metaverse, but until then, no VR headsets are needed. Now, it’s no secret […]
Whether you’re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice. 1. Part 1 – Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our […]
