Lastest Digital Marketing News & Insights

Gobble, Gobble – The November 2019 Google Algorithm “Turkey” Update: Have You Been Hit?

November 11, 2019 | Author: Katie McDermitt | Digital Marketing

paid performance example back to school 2019

Client Paid Performance Showcase 2019

Read Time: 2 minutesThe ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen – sometimes an industry is so […]

November 6, 2019 | Author: Katie McDermitt

ENDURANCE Creative Share – Manufacturing

Read Time: 2 minutesCreative Share #1 – Taking a mundane and basic industry and adding some fun to it. A few days ago, we at ENDURANCE presented a creative campaign for a new client. For the sake of this post, pretend the client’s name is “ACME CO.” and the industry is manufacturing. Manufacturing isn’t the real client’s […]

November 5, 2019 | Author: Katie McDermitt

ENDURANCE Newsletter 11/05/2019

Read Time: < 1 minuteENDURANCE thinkENDURANCE.com The ENDURANCE Newsletter – 11/05/2019: Innovative Creative, Google’s Bert, and more… CREATIVE Our Latest Creative Work Come get a sneak peak on our latest creative campaign before it launches… TAKE A LOOK → DIGITAL MARKETING – Search/SEO The Impact of Google’s BERT Google’s latest algorithm update to it’s search engine was […]

November 5, 2019 | Author: Katie McDermitt

Impacts of google search algorithm update named bert

BERT Google Algorithm Update: Did Your Rankings Sink?

Read Time: 3 minutesHere’s the Lowdown on the BERT Google Algorithm Update (And What it Means for Your Website) For many years, Google has ignored common words such as “and”, “or”, “of”, “to”, “for”, “a”, and others. The reasoning was mainly due to the amount of time and lack of relevance many of these terms had affected search […]

November 1, 2019 | Author: Katie McDermitt

SEO Trends You Need to Know Heading into 2020

Read Time: 4 minutes8 SEO Trends Going Into 2020 In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times. Similar to fashion fads, tech developments, and other constantly changing industries, trends […]

October 21, 2019 | Author: Katie McDermitt

7 Ways SEO Makes You Better at Life, Relationships and More

Read Time: 3 minutesSearch engine optimization (SEO) is no longer a commodity for companies. It has become a necessity if you plan on running a successful business in today’s market. From keyword research to site crawling and taxonomy, there are many details required to ensure best SEO practices. It can take years to become a true expert at […]

September 5, 2019 | Author: Katie McDermitt

ENDURANCE Expands Advertising Services

Read Time: < 1 minuteSearch 1st, Full-Service Advertising Services Press Release: ENDURANCE Expands Advertising Services while Approaching 2-Year Anniversary “After two years in business, we’re expanding from our SEO foundation to help grow our clients’ businesses even further. We will always maintain our ‘search first’ philosophy, but these additions mean that once we’ve established a solid SEO, we can […]

September 5, 2019 | Author: Katie McDermitt

ENDURANCE Welcomes Top AZ Talent to the Team

Read Time: < 1 minuteENDURANCE has brought on four of Arizona’s brightest minds to help with Paid, Search, and Account Management. Janssen Manno Search Director Kristy Galea Account Director Veronica Belshaw Paid Strategist Nate Wheeler Search Strategist Please join us in our much belated welcome to the team…

September 4, 2019 | Author: Katie McDermitt

ENDURANCE Signs Cybraics

Read Time: < 1 minuteWelcome Cybraics to the ENDURANCE family… Press Release – ENDURANCE Signs Cybraics, a Cutting-Edge CyberSecurity Detection & Analysis Firm ENDURANCE will initially be working with Cybraics on SEO, Site User Experience & Information Architecture, and Social Media Management Visit Cybraics.com

September 3, 2019 | Author: Katie McDermitt