Lastest Digital Marketing News & Insights

How to Select a Content Marketing Agency, Part 1: Inspect the Creator

July 13, 2021 | Author: Katie McDermitt | Content Marketing

How to Select an SEO Agency (with Checklist) [Full Article]

Read Time: 4 minutesA guide to picking the Best SEO Agency for your needs Search Engine Optimization is vital to making your online presence successful. You may operate an online e-commerce site or a brick-and-mortar business. Either way, SEO can help you garner new customers and produce hot leads. However, managing your online presence can be a full-time […]

July 9, 2021 | Author: Katie McDermitt

Do Your Own Research as the Final Step in Picking an SEO Agency

How to Pick an SEO Agency, Part 5: Finish with Your Own Research

Read Time: < 1 minuteDo Your Own Research Check out the agency online. Peruse their social media presence and their website (note, some of the greatest ad agencies out there don’t post much on social – e.g. W+K, 72 and Sunny, etc. – that’s not the end of the world), but do you like what they’re posting? Does it […]

July 7, 2021 | Author: Katie McDermitt

Define what success looks like when selecting an SEO company

How to Pick an SEO Agency, Part 4: Specify Success Metrics/KPIs

Read Time: < 1 minuteDetermine What Success Looks Like Early Ask how the SEO Agency quantifies results. Include tracking how your site ranks for Keywords over time (for Search Engine Results Pages’ sake) and what metrics they use to determine success of their SEO campaign overall. The SEO campign program/strategy is ultimately an effort to help your business make […]

July 6, 2021 | Author: Katie McDermitt

require a transparent estimate when selecting an SEO agency

How to Pick an SEO Agency, Part 3: Require a Transparent Estimate

Read Time: < 1 minuteRequire an open, honest, and transparent estimate Ask for costs upfront: Where is your budget going? Is there at least a description of services to be provided? Is there recommendations vs. limits? Some SEO agencies may be outside your budget, And be very cautious with low-cost SEO agencies. The adage, “you get what you pay for,” […]

July 1, 2021 | Author: Katie McDermitt

how to select an seo agency - ask your network for referrals

How to Pick an SEO Agency, Part 2: Ask Your Network

Read Time: < 1 minuteAsk your network If you have a professional network, ask for recommendations about which Search Engine Optimization (SEO) agency to use. Or, look at successful businesses in your area, and ask them if they use a particular SEO company. Your professional network can give you an honest assessment of their experience with different agencies. LinkedIn […]

June 30, 2021 | Author: Katie McDermitt

How to Pick an SEO Agency, Part 1: Selecting a B2B Agency.

Read Time: < 1 minuteB2B sales are a different animal than B2C sales (sure, people are people and reaching people and putting them through a funnel might be the same at an elementary level), but having an SEO agency that understands the intricacies of the overall B2B sales cycle can be critical to your success. If your business works […]

June 29, 2021 | Author: Katie McDermitt

Google Analytics Guide – Part 3: How to View Language and Locale.

Read Time: 3 minutesThis article is for all of those beginning marketers thrust into digital marketing for different geographies or global site awareness. Veterans can even appreciate the views we are going to show as hopefully they’re describe new screens and angles not previously considered. It’s time to explore audience languages spoken and locations users access your site […]

February 24, 2021 | Author: Katie McDermitt

how to find age and gender demographics in google analytics

Google Analytics Guide – Part 2: How to View Age and Gender.

Read Time: 2 minutesThis article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. Let’s look at the simple demographics: Age and Gender. Age and Gender tracking is marketing 101. These simple demographics are the […]

January 8, 2021 | Author: Katie McDermitt

The Top 5 Schema Types your SEO can’t be without

Read Time: 3 minutesAt ENDURANCE, we often get asked, “What’s the minimum we can do for x…” especially with anything related to SEO (search engine optimization), and Schema is no exception. So, let’s talk about the bare minimum Schema data you should implement on your website. If you do nothing else with schema, here are the top five […]

January 4, 2021 | Author: Katie McDermitt