Read Time: 12 minutesInteractive content and gamification are back! They’re re-reshaping the way brands connect with audiences. Brands like Nike and Duolingo are already harnessing gamified experiences, creating viral campaigns that engage users and build loyalty through rewards, challenges, and personalized interactions.   The reason for this revitalized shift is clear: users crave experiences that allow them to […]

Read Time: 4 minutesGUIDANCE FOR THE MODERN MARKETER #1 IN THIS EDITION (September 2024) How To Repurpose Your Long-form Content (& Why it’s Important) Do You Need A CMO? Or Can You Leverage Fractional CMO Services? Top 3 AI Tools Every Marketer Shouldn’t Be Without What You’re Doing Wrong With Your Video Shorts       SUPERCHARGE YOUR […]

Read Time: 5 minutesContent creation requires significant time and effort, but the constant demand for fresh material can strain resources. That’s where content repurposing offers an intelligent alternative. Instead of endlessly generating new pieces, you can transform existing content into various formats that fit different platforms. Brands today are finding success in turning long-form content into more digestible […]

Read Time: < 1 minuteA webinar tailored to marketers and their needs. We’ll cover how to get started with content marketing. The idea is for this webinar to be a part 1 – think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content of our webinar is universal. It’s for both […]

Read Time: < 1 minuteWhether you’re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice.   1. Part 1 – Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our […]

Read Time: < 1 minuteDownload our Content Marketing Brief we send to clients to fill out. A content brief gives writers, creators, and other team members more details around what the client is looking for in the assets we’re creating for them. This brief can be used internally on the client-side, or modify it as you see fit to […]

Read Time: < 1 minuteEnsure Your Content is SEO’d Google’s algorithms analyze a never-ending sea of factors to determine how a website should rank for a particular search term. That’s why it’s vital to partner with a content marketing agency that understands SEO and the myriad of changes that occur every year to Google’s search algorithm. Understanding the limitless […]

Read Time: < 1 minuteYes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it’s not. Think of it like this. Let’s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should […]

Read Time: < 1 minuteEcommerce Content Marketing Agency Samples If you’re running an Ecommerce shop online, it’s essential to look at examples of content produced for that purpose. Content created for products and services is designed differently than informational content. For example, product content should include pricing, short description, long description, well-optimized images, and product schema.   Here are […]

Read Time: < 1 minuteCheck Out the Content on Their Website and Social Media Before you hire any content marketing agency, take a look at their website and social media posts. How are they doing with their own content? If you don’t like the answer to that question, why would you hire them to revamp your website, pen your […]