Lastest Digital Marketing News & Insights
The GIST: Marketing Guide #1
Read Time: 4 minutesGUIDANCE FOR THE MODERN MARKETER #1 IN THIS EDITION (September 2024) How To Repurpose Your Long-form Content (& Why it’s Important) Do You Need A CMO? Or Can You Leverage Fractional CMO Services? Top 3 AI Tools Every Marketer Shouldn’t Be Without What You’re Doing Wrong With Your Video Shorts SUPERCHARGE YOUR […]
How to Use Content Repurposing to Maximize Your Digital Marketing
Read Time: 5 minutesContent creation requires significant time and effort, but the constant demand for fresh material can strain resources. That’s where content repurposing offers an intelligent alternative. Instead of endlessly generating new pieces, you can transform existing content into various formats that fit different platforms. Brands today are finding success in turning long-form content into more digestible […]
The Top 6 Revelations from the Google Document Leak
Read Time: 6 minutes(Updated August 1, 2024) The SEO world has been abuzz with revelations from the massive leak of Google’s internal documents about how the search engine works. It’s been two months now, and these documents – which were accidentally revealed publicly – offer unprecedented insights into the intricate workings of Google’s search algorithms. From the confirmation […]
If You’re Not 1st, You’re Last!
Read Time: 2 minutesIt’s always hard to come in 2nd or 3rd place. It’s a shot to the gut 😪 We were a finalist for an award for best 2024 email campaign out of thousands and thousands of entries from other agencies. When we found out we were finalists, we thought for sure we had won. Unfortunately not. […]
How to Calculate Marketing ROI as a Marketing VP / Director
Read Time: < 1 minuteOne of the biggest frustrations for marketing leaders within an organization is being able to clearly demonstrating ROI of marketing efforts to upper management (or stakeholders). It can be difficult to clearly demonstrating ROI of marketing efforts to upper management or stakeholders. You wish for an easy and accurate way to measure the impact […]
Google Analytics (GA4) for Beginners – Part 1: How To View Direct vs. Referral vs. Organic vs. Paid Traffic
Read Time: 4 minutes[UPDATED FOR GA4] This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. With the new version of Google Analytics, a lot of us thought the interface would change; well, next […]
Why AI Search Hasn’t Replaced Google Search
Read Time: 6 minutesWe all use Google search. And regardless of the power and innovation of AI over the last two years, we all still use Google Search. What’s Google Search? If you’re living in a cave, Google Search has evolved from a simple search engine (calculating inbound links and alt tag descriptions) to a sophisticated tool and […]
My biggest career failure.
Read Time: 3 minutesBeing thankful for the biggest career failure of my life 🤔 I have never viewed myself as a great leader (I wish so much that I was one). I’d like to share one of my largest failures of my career. I know my weaknesses well (too many sleepless nights internalizing and beating myself up over […]
Where are users stored in the database of ProcessWire?
Read Time: < 1 minuteQUESTION: What table are users stored in with ProcessWire? Answer: “Pages” table Yes, it’s a horrible way they manage users. QUESTION: Can I reset the password of a user directly in the ProcessWire Database? Answer: Nope, you’d need to ensure you have the forgot password module installed and reset the password that way. Yes, […]
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