Lastest Digital Marketing News & Insights

Top 7 Plugins Every WordPress Site Should Include

April 23, 2025 | Author: Katie McDermitt | Website Development

What is AIO? AI Optimization Explained & Why It Matters

Read Time: 8 minutesAI Optimization (AIO) is transforming how businesses use artificial intelligence to improve efficiency, accuracy, and performance. Instead of relying on static AI models, AIO fine-tunes algorithms, processes, and marketing strategies to produce better outcomes. Whether you’re optimizing ad targeting, refining search engine rankings, or enhancing customer interactions, AIO ensures AI-driven tools deliver maximum value. […]

March 19, 2025 | Author: Katie McDermitt

How to Increase Apparel Sales on Your Ecommerce Site by Using AI Personalization

7 AI-Powered Strategies to Boost Sales on Your Apparel Ecommerce Site

Read Time: 3 minutesShoppers expect more than generic product recommendations. They want an interactive, personalized experience that makes buying decisions easier and more engaging. AI technology now allows apparel brands to create smarter, more efficient shopping experiences that convert visitors into customers. If you only rely on traditional personalization techniques, you’re leaving money on the table. AI can […]

March 10, 2025 | Author: Katie McDermitt

How to Stop AI From Scraping Your Website

Read Time: 6 minutesYour website’s content is valuable, and protecting it from unauthorized AI scraping is more important than ever. Large language models like ChatGPT pull information from various sources, including websites that haven’t explicitly granted permission. If you want to block AI tools from accessing your site, you need a combination of technical defenses, legal protections, and […]

February 27, 2025 | Author: Katie McDermitt

How to check your website traffic for AI sources using GA4

How to Check for A.I. in Your Website Traffic

Read Time: 3 minutesAt the time of this writing, there were limited to no tools for checking your AIO/AEO/GEO for your digital presence. We have a million SEO tools, but we don’t have comparable reporting tools for online Generative Artificial Intelligence (‘AI’ or ‘GenAI’ throughout this article). So, here are the steps to at least check your traffic coming […]

February 24, 2025 | Author: Katie McDermitt

Ultimate Guide to Check if Your Website is Blocked By A.I.

How to Ensure Your Website Is NOT Blocked by A.I.

Read Time: 4 minutesIf AI-powered search engines and chatbots can’t access your website, you risk losing visibility, traffic, and potential customers. AI-driven tools are shaping how people find information, and if your site is blocked or ignored, it may not appear in AI-generated answers or recommendations. Keeping your content accessible ensures that users searching through AI-based platforms can […]

February 17, 2025 | Author: Katie McDermitt

How to get ChatGPT to consider your Content

Step-by-Step Guide to Ensure Your Website’s Information is Ingested by ChatGPT

Read Time: 8 minutesIt’s Called SearchGPT. SearchGPT is an AI system that integrates search engine capabilities with conversational AI, delivering information and answers by processing and analyzing publicly available web content. If you want your website to be recognized by cutting-edge AI systems like ChatGPT, you need more than just great content; you need a strategic approach […]

January 2, 2025 | Author: endadmin

GUIDE TO: Marketing Challenges Facing Retail, Etail, Ecommerce, and more in 2025

The Top Marketing Problems Facing Retail (& Ecommerce) Marketers in 2025

Read Time: 3 minutesMarketing in the retail sector is becoming increasingly complex, with brick-and-mortar and online models navigating new challenges. While many businesses are focused on high-visibility trends like personalization and AI-driven campaigns, several important issues are being overlooked. Although subtle and less talked about, these marketing challenges can have a massive impact on your business if not […]

October 29, 2024 | Author: Katie McDermitt

GUIDE TO: Marketing Challenges Facing the Nonprofits in 2025

The Top Marketing Problems Facing Nonprofit Service and Membership Organizations in 2025

Read Time: 3 minutesNonprofit service and membership organizations face marketing challenges that are often less discussed but are pivotal for long-term success. While many organizations focus on increasing donor engagement and optimizing digital presence, some issues remain under the radar yet carry significant implications for future growth and sustainability. Addressing these overlooked concerns can help nonprofits stand out […]

October 28, 2024 | Author: Katie McDermitt

GUIDE TO: Marketing Challenges Facing the Manufacturing & Distribution Industry in 2025

The Top Marketing Problems Facing the Manufacturing & Distribution Industry in 2025

Read Time: 3 minutesThe manufacturing and distribution industry faces several marketing challenges that often fly under the radar. While many companies are focusing on digital transformation, AI integration, and supply chain optimization, there are a handful of critical marketing issues that aren’t as widely discussed. Addressing these challenges can give companies an edge as they navigate a market […]

October 25, 2024 | Author: Katie McDermitt