If You’re Not 1st, You’re Last!
Read Time: 2 minutes
It’s always hard to come in 2nd or 3rd place. It’s a shot to the gut 😪
We were a finalist for an award for best 2024 email campaign out of thousands and thousands of entries from other agencies. When we found out we were finalists, we thought for sure we had won.
Unfortunately not.
However, we’re still very proud of how our team took a common email campaign, got permission to create a narrative around MayThe4th and use the client’s (Lenny & Larry’s) brand assets front and center.
Our Creative work was awesome!
We wanted to pay homage to what a wonderful world StarWars has and at the same time leverage the jester-like best friends in unique ways to tell a story. We also wanted to guide the audience through their own apprentice training – killing two birds with one stone by promoting the client’s incredible products while taking the audience on a fun and easy copy-based adventure.
Below is that execution.
What do you think?
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