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Read Time: 4 minutesIf AI-powered search engines and chatbots can’t access your website, you risk losing visibility, traffic, and potential customers. AI-driven tools are shaping how people find information, and if your site is blocked or ignored, it may not appear in AI-generated answers or recommendations. Keeping your content accessible ensures that users searching through AI-based platforms can […]
Read Time: 4 minutesGUIDANCE FOR THE MODERN MARKETER #1 IN THIS EDITION (September 2024) How To Repurpose Your Long-form Content (& Why it’s Important) Do You Need A CMO? Or Can You Leverage Fractional CMO Services? Top 3 AI Tools Every Marketer Shouldn’t Be Without What You’re Doing Wrong With Your Video Shorts SUPERCHARGE YOUR […]
Read Time: 2 minutesFind More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget on its own may not be enough to achieve […]
Read Time: 3 minutesWhat we’re seeing first half of November… Many people noticing significant changes to rankings across a variety of industries in the past week — Monday, November 4th to Sunday, November 10 Drastic ranking changes also occurring in local map packs On Tuesday, November 12, Google Search confirms multiple updates Google says they didn’t make an […]
Read Time: 2 minutesThe ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen – sometimes an industry is so […]
Read Time: 3 minutesHere’s the Lowdown on the BERT Google Algorithm Update (And What it Means for Your Website) For many years, Google has ignored common words such as “and”, “or”, “of”, “to”, “for”, “a”, and others. The reasoning was mainly due to the amount of time and lack of relevance many of these terms had affected search […]
Read Time: 4 minutes8 SEO Trends Going Into 2020 In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times. Similar to fashion fads, tech developments, and other constantly changing industries, trends […]
Read Time: 2 minutesDepending on what point in the calendar year is an organization’s fiscal year, client-side leaders in charge of digital marketing efforts have already planned their future (2020) goals. Goals Senior Digital Marketing Managers are focusing on According to Altimeter’s recent Digital Marketing survey conducted Q2, 2019 that targeted senior marketers around the globe, here are […]
