Lastest Digital Marketing News & Insights
All there is to know about natural, diverse, and healthy website link profiles.
Read Time: 4 minutesThere’s a lot to cover when it comes to a website’s link profile. Yet, it seems like such a simple topic; get a bunch of links, and your site gets known, right? Well, not really. In our estimation, to have a healthy and diverse link profile, there’s an approach and methodology. In this article we’ll […]
SEO Audit: A TEN item checklist to complete an SEO analysis
Read Time: 4 minutesIn our SEO Audit’s for clients (big or small), we check over one hundred individual items. We go as deep as we can. What we check for in an SEO AUDIT – Checklist: I’d like to share at a high level what we check for when we’re running an audit on a website. Here are […]
Top 5 Mistakes to Avoid when Building a (New) Website.
Read Time: 4 minutesWhether you’re a small business just looking for a brochure website or a large corporation with a sophisticated, enterprise-sized site, below is a list of 5 major mistakes to avoid when building a new site (or retrofitting an existing one). #5. Typos: content typographical errors, especially with keywords. This issue really is a two-headed […]
ENDURANCE Marketing Tips: Intro Facebook Ad Tips
Read Time: < 1 minuteIntroducing Facebook Advertising Tips. Part of the ENDURANCE Marketing Tips series, we’ll explore tips (and tricks) to make your Facebook Ad Campaigns pop in the era of sensitive AI and even more insensitive advertisers. Subscribe to #FacebookAdTips on any social platform Follow @thinkendurance on Twitter Follow @endurancegrams on Instagram Follow @ENDURANCE on LinkedIn […]
Virtual Meetup: April 3rd 2020 – Search Marketing SOTU w/ Q&A
Read Time: < 1 minuteHello Marketing Community, We’re having a virtual search marketing session to answer questions we all may have during the covid/corona virus (everyone work from home) time period. We have clients pause their campaigns – as i’m sure you have – and we could a brain share session. https://www.meetup.com/Marketing-and-Advertising-by-ENDURANCE/events/269752529/ We’re going to start the conversation off […]
2020 Case Study #1 – Turning around a stagnant fitness brand.
Read Time: < 1 minuteTake a peak at tour first Case Study of 2020. We focus on results we were able to achieve by turning around the organic search presence of a leading fitness brand in only 8 short months. DOWNLOAD THE CASE STUDY » | Contact ENDURANCE to view this client’s ROI » What can we do for you?
4 Outbound Marketing Techniques to Avoid and 4 that Are Still Relevant (For Now)
Read Time: 3 minutesAre outbound marketing techniques still relevant in industries across the world today? Or are they too pushy, salesy, and irrelevant to people who have full access online to nearly anything they could ever want or need? While outbound marketing tactics are still effective and can provide a decent ROI, some that used to be […]
The difference between a customer journey and buying stages
Read Time: 8 minutesLately, I’ve observed many marketers incorrectly discussing the customer journey using buying stage terms. Or visa-versa, describing consumer buying stages using customer journey lingo. And one can understand why there may be blurred lines. For example, as a consumer goes through the buying stages, some might call this a journey in decision making. Or as […]
Top 10 Super Bowl Ads of 2020
Read Time: 2 minutesWhile my team ended up losing the super bowl (yes, I’m very distraught), I always look forward to watching and ranking the super bowl ads. The criteria for what makes a good super bowl ad For me, I always go back to my tried and true methodology – did the ad evoke an emotional response. […]
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