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Are outbound marketing techniques still relevant in industries across the world today? Or are they too pushy, salesy, and irrelevant to people who have full access online to nearly anything they could ever want or need? While outbound marketing tactics are still effective and can provide a decent ROI, some that used to be […]
Lately, I’ve observed many marketers incorrectly discussing the customer journey using buying stage terms. Or visa-versa, describing consumer buying stages using customer journey lingo. And one can understand why there may be blurred lines. For example, as a consumer goes through the buying stages, some might call this a journey in decision making. Or as […]
While my team ended up losing the super bowl (yes, I’m very distraught), I always look forward to watching and ranking the super bowl ads. The criteria for what makes a good super bowl ad For me, I always go back to my tried and true methodology – did the ad evoke an emotional response. […]
What we’re seeing first half of November… Many people noticing significant changes to rankings across a variety of industries in the past week — Monday, November 4th to Sunday, November 10 Drastic ranking changes also occurring in local map packs On Tuesday, November 12, Google Search confirms multiple updates Google says they didn’t make an […]
The ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen – sometimes an industry is so […]
Creative Share #1 – Taking a mundane and basic industry and adding some fun to it. A few days ago, we at ENDURANCE presented a creative campaign for a new client. For the sake of this post, pretend the client’s name is “ACME CO.” and the industry is manufacturing. Manufacturing isn’t the real client’s […]
ENDURANCE thinkENDURANCE.com The ENDURANCE Newsletter – 11/05/2019: Innovative Creative, Google’s Bert, and more… CREATIVE Our Latest Creative Work Come get a sneak peak on our latest creative campaign before it launches… TAKE A LOOK → DIGITAL MARKETING – Search/SEO The Impact of Google’s BERT Google’s latest algorithm update to it’s search engine was […]
Here’s the Lowdown on the BERT Google Algorithm Update (And What it Means for Your Website) For many years, Google has ignored common words such as “and”, “or”, “of”, “to”, “for”, “a”, and others. The reasoning was mainly due to the amount of time and lack of relevance many of these terms had affected search […]
8 SEO Trends Going Into 2020 In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times. Similar to fashion fads, tech developments, and other constantly changing industries, trends […]
Search engine optimization (SEO) is no longer a commodity for companies. It has become a necessity if you plan on running a successful business in today’s market. From keyword research to site crawling and taxonomy, there are many details required to ensure best SEO practices. It can take years to become a true expert at […]
