How to Pick an SEO Agency, Part 1: Selecting a B2B Agency.
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B2B sales are a different animal than B2C sales (sure, people are people and reaching people and putting them through a funnel might be the same at an elementary level), but having an SEO agency that understands the intricacies of the overall B2B sales cycle can be critical to your success. If your business works with larger corporations or if you’re a government supplier, having the right SEO to stand out from the crowd (and rank higher than your competition) is extremely important.
Business-to-business sales require a different approach than those designed to appeal directly to consumers. Often, business analysis and analytics can benefit B2B companies. This data can be incorporated into an SEO Strategy to create rich and engaging content, giving customers more information about what each company delivers. Why is this important? To stand out from the competition. To find where the target B2B customer’s pressure point is and how to push it to create a sales.
SEO for B2B is all about understanding the intricacies of the B2B buying stages. It impacts SEO, Content, Social, Email Marketing, Web Design, etc. etc. etc. Contact us if your SEO agency just doesn’t understand B2B!
For more information on How to Select the Best SEO Agency for your needs:
Read Part 2 – Use Your Network To Select the Right SEO Agency
