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Read Time: < 1 minuteB2B sales are a different animal than B2C sales (sure, people are people and reaching people and putting them through a funnel might be the same at an elementary level), but having an SEO agency that understands the intricacies of the overall B2B sales cycle can be critical to your success. If your business works […]
Read Time: 3 minutesThis article is for all of those beginning marketers thrust into digital marketing for different geographies or global site awareness. Veterans can even appreciate the views we are going to show as hopefully they’re describe new screens and angles not previously considered. It’s time to explore audience languages spoken and locations users access your site […]
Read Time: 2 minutesThis article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. Let’s look at the simple demographics: Age and Gender. Age and Gender tracking is marketing 101. These simple demographics are the […]
Read Time: 3 minutesIt’s time to dive into the ENDURANCE vault and share another huge inside peak and how we tell clients to format informational pages. Toward the end of 2020, we really want to help everyone understand just how important User Experience is, and laying out content properly really helps with engagement metrics that Google tracks. Formatting […]
Read Time: 4 minutesThere’s a lot to cover when it comes to a website’s link profile. Yet, it seems like such a simple topic; get a bunch of links, and your site gets known, right? Well, not really. In our estimation, to have a healthy and diverse link profile, there’s an approach and methodology. In this article we’ll […]
Read Time: 4 minutesIn our SEO Audit’s for clients (big or small), we check over one hundred individual items. We go as deep as we can. What we check for in an SEO AUDIT – Checklist: I’d like to share at a high level what we check for when we’re running an audit on a website. Here are […]
Read Time: 3 minutesWhat we’re seeing first half of November… Many people noticing significant changes to rankings across a variety of industries in the past week — Monday, November 4th to Sunday, November 10 Drastic ranking changes also occurring in local map packs On Tuesday, November 12, Google Search confirms multiple updates Google says they didn’t make an […]
Read Time: 3 minutesHere’s the Lowdown on the BERT Google Algorithm Update (And What it Means for Your Website) For many years, Google has ignored common words such as “and”, “or”, “of”, “to”, “for”, “a”, and others. The reasoning was mainly due to the amount of time and lack of relevance many of these terms had affected search […]
Read Time: 4 minutes8 SEO Trends Going Into 2020 In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times. Similar to fashion fads, tech developments, and other constantly changing industries, trends […]
Read Time: 3 minutesSearch engine optimization (SEO) is no longer a commodity for companies. It has become a necessity if you plan on running a successful business in today’s market. From keyword research to site crawling and taxonomy, there are many details required to ensure best SEO practices. It can take years to become a true expert at […]
