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Read Time: 6 minutes(Updated August 1, 2024) The SEO world has been abuzz with revelations from the massive leak of Google’s internal documents about how the search engine works. It’s been two months now, and these documents – which were accidentally revealed publicly – offer unprecedented insights into the intricate workings of Google’s search algorithms. From the confirmation […]
Read Time: 4 minutes[UPDATED FOR GA4] This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. With the new version of Google Analytics, a lot of us thought the interface would change; well, next […]
Read Time: 4 minutesWhat you need to know about keyword research with little-to-no SEO experience required. First, keyword research is a foundational element of Search Engine Optimization (SEO) strategy. If an agency is going to try and help you with search engine marketing and is not going to conduct keyword research, then you should ditch that company and […]
Read Time: < 1 minuteI think what’s most interesting (in our most recent blog article) from a performance marketing/SEO perspective is the blatant duplication/copying/plagiarism of each other’s lists that Google rewarded in the top 10 (heck, the top 50) serps. That was a surprising by-product of this exercise. Realizing Google doesn’t give af about the advice/guidance they give or […]
Read Time: 4 minutesHave you heard of the impending doom of advertising as we know it? 😨 It’s a lot to take in — we’re in the midst of a fundamental shift in the way companies and marketers will have to find customers online. What is that shift, you ask? Well, it’s privacy. To really understand what’s happening, […]
Read Time: 4 minutesA guide to picking the Best SEO Agency for your needs Search Engine Optimization is vital to making your online presence successful. You may operate an online e-commerce site or a brick-and-mortar business. Either way, SEO can help you garner new customers and produce hot leads. However, managing your online presence can be a full-time […]
Read Time: < 1 minuteDo Your Own Research Check out the agency online. Peruse their social media presence and their website (note, some of the greatest ad agencies out there don’t post much on social – e.g. W+K, 72 and Sunny, etc. – that’s not the end of the world), but do you like what they’re posting? Does it […]
Read Time: < 1 minuteDetermine What Success Looks Like Early Ask how the SEO Agency quantifies results. Include tracking how your site ranks for Keywords over time (for Search Engine Results Pages’ sake) and what metrics they use to determine success of their SEO campaign overall. The SEO campign program/strategy is ultimately an effort to help your business make […]
Read Time: < 1 minuteRequire an open, honest, and transparent estimate Ask for costs upfront: Where is your budget going? Is there at least a description of services to be provided? Is there recommendations vs. limits? Some SEO agencies may be outside your budget, And be very cautious with low-cost SEO agencies. The adage, “you get what you pay for,” […]
Read Time: < 1 minuteAsk your network If you have a professional network, ask for recommendations about which Search Engine Optimization (SEO) agency to use. Or, look at successful businesses in your area, and ask them if they use a particular SEO company. Your professional network can give you an honest assessment of their experience with different agencies. LinkedIn […]
