Marketing Strategy Dev Services
Where A Lasting Impression Is Created –
our comprehensive marketing strategy helps companies go from bad/good/great to EPIC.
How We Create Successful Marketing Plans
WE FIND THE INSIGHT(S) THAT DRIVE SUCCESS.
Strategies, Tactics, and Tactical Planning in chunks of 6, 12, or 18 months..
1)
CONDUCT A SITUATIONAL ANALYSIS: We have two versions of doing a situational analysis. A) Light version (some companies understand their challenges and only need a light analysis); OR B) A full analysis that can include frameworks like SWOT, Porters, 5C, or other applicable structures.
2)
DEFINE BUSINESS OBJECTIVES: it’s important to define the problems to be solved and what success looks like by setting KPIs. And some companies may need to include their mission, vision, and values – framing them in a way that melds the companies’ goals with their employee’s goals.
3)
DOCUMENT TARGET AUDIENCE: we love to make the customer/consumer plight the center of our efforts. Define the target audience, maybe build some personas, and assign which problem(s) your products/solutions solve for (including demographics, psychographics, ethnographics, etc.).
4)
GATHER RESEARCH, CONFIRM ASSUMPTIONS: this is the step where we build insights, confirm them, and start to drive the strategies. Use future-forward designs to understand where the market is, how the audience lives in it, and where the competition is heading.
5)
BUILD THE PLAN + EXECUTE + LEARN: we look at strategy as the why and what; the (tactical) plan as the who and when; and the tactics as the how and where. The story, theme, comms/messaging, tone/voice, plan, budget, editorial calendars, media schedules, tactics selection, learning, and adjusting are all part of our strategy docs.
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BOOST YOUR CONVERSION POTENTIAL!
Our marketing strategy dev services focus on developing and refining your marketing approach to capture your audience’s interest, increase engagement, and boost your conversion potential!
A CHAIN IS ONLY AS STRONG AS ITS WEAKEST LINK
A study from CoSchedule revealed companies with a documented marketing strategy were 414% more likely to report success in their marketing campaigns.
A marketing strategy aims to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers.
A thorough marketing strategy will save money and create a sustainable advantage over your competitors.
“AZ AD CO’s proactive communication and attentiveness to our goals contributed to a seamless working relationship.
+30% open rates and +21% increase in click-through rates.
