Category: Paid Advertising

Read Time: 2 minutesThese are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER’S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let’s get right into it. NOTE: these are not in a particular order. E-Trade’s baby is back! E-Trade is trying to catch fire again from […]

February 14, 2022  |  Author: Katie McDermitt

Read Time: 2 minutesThe ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen – sometimes an industry is so […]

November 6, 2019  |  Author: Katie McDermitt