{"id":3557,"date":"2022-02-17T18:09:01","date_gmt":"2022-02-17T18:09:01","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3557"},"modified":"2022-02-17T18:09:01","modified_gmt":"2022-02-17T18:09:01","slug":"case-study-keyword-positions-skyrocket","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/","title":{"rendered":"Case Study &#8211; Keyword Positions Skyrocket"},"content":{"rendered":"<p>The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client.<\/p>\n<h2>Key highlights:<br \/>\nIn six months we&#8217;ve&#8230;<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>leveled the organic traffic dropped (completely reversed a YoY holiday drop)<\/li>\n<li>increased keywords positioning,<\/li>\n<li>rebuilt paid campaigns to a 5.5:1 ROAS (non-branded),<\/li>\n<li>and introduced #VideoMarketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2022\/02\/case_study_2022-1.pdf\">View &#8220;Keyword Positions Skyrocket&#8221; <em><strong>ENDURANCE<\/strong><\/em> Case Study \u00bb<\/a><\/span><\/h5>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we&#8217;ve&#8230; leveled the organic traffic dropped (completely reversed a YoY holiday drop) increased keywords positioning, rebuilt paid campaigns to a 5.5:1 ROAS (non-branded), and introduced #VideoMarketing View &#8220;Keyword Positions Skyrocket&#8221; ENDURANCE Case Study [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[150,151,152,153,154],"class_list":["post-3557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-2021-case-study","tag-case-study","tag-ecommerce-marketing","tag-keyword-positions","tag-smb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 Case Study - Keyword Positions Skyrocket<\/title>\n<meta name=\"description\" content=\"Download our First Case Study of 2022 (covering 2021 client performance) for a small-midsized Business Ecommerce Client. View Now \u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 Case Study - Keyword Positions Skyrocket\" \/>\n<meta property=\"og:description\" content=\"Download our First Case Study of 2022 (covering 2021 client performance) for a small-midsized Business Ecommerce Client. View Now \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T18:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2022\/02\/delme.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"Case Study &#8211; Keyword Positions Skyrocket\",\"datePublished\":\"2022-02-17T18:09:01+00:00\",\"dateModified\":\"2022-02-17T18:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\"},\"wordCount\":59,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2022\/02\/delme.png\",\"keywords\":[\"2021 case study\",\"case study\",\"ecommerce marketing\",\"keyword positions\",\"smb\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\",\"url\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/\",\"name\":\"2021 Case Study - Keyword Positions Skyrocket\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/case-study-keyword-positions-skyrocket\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2022\/02\/delme.png\",\"datePublished\":\"2022-02-17T18:09:01+00:00\",\"dateModified\":\"2022-02-17T18:09:01+00:00\",\"description\":\"Download our First Case Study of 2022 (covering 2021 client performance) for a small-midsized Business Ecommerce Client. 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