Whether you\u2019re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice.<\/p>\n

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1. Part 1 – Ensure they have a content brief template.<\/h3>\n

A content brief helps define style, tone, and voice. Our ENDURANCE content marketing brief<\/a> has a link for clients to help them understand the difference between style, tone, and voice. A brief ensures creatives, writers, and other team members share the same tactical information about the content.<\/p>\n

A content brief is a set of parameters that help guide the team. The assets created from a brief will only be as strong as the brief itself. You might have to guide a client through creating one in a working session zoom call. Even though it\u2019s a bit of extra work, make sure you take the time to do it. It will save ten times the amount of time & resources on the back-end.<\/p>\n

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Whether you\u2019re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice.   1. Part 1 – Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our […]<\/p>\n","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[144,147,148],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-brief","tag-content-marketing","tag-content-marketing-brief"],"yoast_head":"\n