{"id":3526,"date":"2021-08-16T18:58:02","date_gmt":"2021-08-16T18:58:02","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3526"},"modified":"2021-08-16T18:58:02","modified_gmt":"2021-08-16T18:58:02","slug":"content-brief-is-a-unique-content-marketing-agency-attribute","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/","title":{"rendered":"The Content Brief &#8211; 5 Unique Signs to Look For When Selecting a Content Marketing Agency"},"content":{"rendered":"<p>Whether you\u2019re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Part 1 &#8211; Ensure they have a content brief template.<\/h3>\n<p>A content brief helps define style, tone, and voice. Our <a href=\"https:\/\/thinkendurance.com\/blog\/download-agency-content-marketing-brief-example\/\">ENDURANCE content marketing brief<\/a> has a link for clients to help them understand the difference between style, tone, and voice. A brief ensures creatives, writers, and other team members share the same tactical information about the content.<\/p>\n<p>A content brief is a set of parameters that help guide the team. The assets created from a brief will only be as strong as the brief itself. You might have to guide a client through creating one in a working session zoom call. Even though it\u2019s a bit of extra work, make sure you take the time to do it. It will save ten times the amount of time &amp; resources on the back-end.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice. &nbsp; 1. Part 1 &#8211; Ensure they have a content brief template. A content brief helps define style, tone, and voice. Our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[144,147,148],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-brief","tag-content-marketing","tag-content-marketing-brief"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Select a Content Marketing Agency that Uses Content Briefs<\/title>\n<meta name=\"description\" content=\"Ensure your Content Marketing Agency uses a Content Brief. Content Briefs help team members understand the content being created.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Select a Content Marketing Agency that Uses Content Briefs\" \/>\n<meta property=\"og:description\" content=\"Ensure your Content Marketing Agency uses a Content Brief. Content Briefs help team members understand the content being created.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-16T18:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2021\/08\/content-brief-selecting-content-marketing-agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"The Content Brief &#8211; 5 Unique Signs to Look For When Selecting a Content Marketing Agency\",\"datePublished\":\"2021-08-16T18:58:02+00:00\",\"dateModified\":\"2021-08-16T18:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\"},\"wordCount\":183,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2021\/08\/content-brief-selecting-content-marketing-agency.jpg\",\"keywords\":[\"content brief\",\"content marketing\",\"content marketing brief\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\",\"url\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/\",\"name\":\"Select a Content Marketing Agency that Uses Content Briefs\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/content-brief-is-a-unique-content-marketing-agency-attribute\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2021\/08\/content-brief-selecting-content-marketing-agency.jpg\",\"datePublished\":\"2021-08-16T18:58:02+00:00\",\"dateModified\":\"2021-08-16T18:58:02+00:00\",\"description\":\"Ensure your Content Marketing Agency uses a Content Brief. 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