{"id":3507,"date":"2021-07-28T18:36:00","date_gmt":"2021-07-28T18:36:00","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3507"},"modified":"2021-07-28T18:36:00","modified_gmt":"2021-07-28T18:36:00","slug":"part-3-understanding-local-google-my-business-content","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/part-3-understanding-local-google-my-business-content\/","title":{"rendered":"Part 3: Understanding Local SEO &#038; Google My Business Content"},"content":{"rendered":"<p>Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it&#8217;s not. Think of it like this. Let&#8217;s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should optimize the content on your site and in Google Business on a regional audience.<\/p>\n<p>The best content marketing agency will understand the importance of content optimization for Google Business content and content with Local SEO intent within your digital marketing strategy. Original, quality content does the best job at producing organic traffic that keeps potential customers on your page longer to help you improve your conversion rate.<\/p>\n<p>Even if you sell clothes or products across the country, ignoring local SEO puts you at a significant disadvantage. That&#8217;s why it&#8217;s essential to deal with an SEO firm that understands the dynamics of creating localized content. The ideal agency must first know how to find out where customers live and produce valuable content catered to them.<\/p>\n<p>&nbsp;<\/p>\n<p>Read Part 2 &#8211; <a href=\"https:\/\/thinkendurance.com\/blog\/how-to-select-a-content-marketing-agency-part-2-ecommerce\/\">Ecommerce specific content marketing agency \u00bb<\/a><\/p>\n<p>Read Part 4 &#8211; <a href=\"https:\/\/thinkendurance.com\/blog\/part-4-seo-optimized-content-marketing-agency\/\">Selecting a Content Marketing Agency that Understands SEO Content Optimization\u00a0\u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it&#8217;s not. Think of it like this. Let&#8217;s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[141,142,143],"class_list":["post-3507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-google-business-optimization","tag-google-my-business-optimization","tag-local-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selecting a Content Marketing Agency that Understands Local Content<\/title>\n<meta name=\"description\" content=\"Hire a Content Marketing Agency that understands Google My Business and Local SEO content importance to drive ultimate success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/part-3-understanding-local-google-my-business-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selecting a Content Marketing Agency that Understands Local Content\" \/>\n<meta property=\"og:description\" content=\"Hire a Content Marketing Agency that understands Google My Business and Local SEO content importance to drive ultimate success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/part-3-understanding-local-google-my-business-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T18:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2021\/07\/local-business-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/part-3-understanding-local-google-my-business-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/part-3-understanding-local-google-my-business-content\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"Part 3: Understanding Local SEO &#038; 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