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{"id":3415,"date":"2021-01-08T00:03:32","date_gmt":"2021-01-08T00:03:32","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3415"},"modified":"2021-01-08T00:03:32","modified_gmt":"2021-01-08T00:03:32","slug":"google-analytics-how-to-view-age-and-gender","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/google-analytics-how-to-view-age-and-gender\/","title":{"rendered":"Google Analytics Guide \u2013 Part 2: How to View Age and Gender."},"content":{"rendered":"

This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven\u2019t had the time to dive into where things are located within the Google Analytics dashboard. Let\u2019s look at the simple demographics: Age and Gender. Age and Gender tracking is marketing 101. These simple demographics are the building blocks for mature target audiences.<\/p>\n

 <\/p>\n

 <\/p>\n

Steps to View Website Audience User Age and Gender using Google Analytics.<\/h2>\n

 <\/p>\n

Step 1. Sign in to Google Analytics, Select the Audience Demographics.<\/h3>\n

Sign in to google analytics and select the website and corresponding view. On the left navigation menu, select \u201cAudience,\u201d \u201cDemographics,\u201d and then \u201cOverview.\u201d<\/p>\n

\"how<\/a><\/p>\n

 <\/p>\n

Step 2. Select the date range in which you\u2019d like to view demographic information.<\/h3>\n

Once you\u2019re on the Overview screen, the date range selection will be on the top right of the window. Let\u2019s select Q4 of 2020 as our date range.<\/p>\n

\"change<\/a><\/p>\n

 <\/p>\n

Step 3. Analyze the data.<\/h3>\n

By Default, you will see \u201cAll Users\u201d selected<\/em>. If you go back to part 1 \u2013 how to select website traffic audience filtering in Google Analytics \u2013 we\u2019ll use that same technique here to filter demographics by traffic type.<\/p>\n

Click on the name \u201cAll Users.\u201d A new dialog window appears. Take a moment to take inventory of all the options. You may want to select different options in the future. For now, uncheck \u201cAll Users\u201d and check \u201cDirect Traffic,\u201d \u201cOrganic Traffic,\u201d \u201cPaid Traffic,\u201d and \u201cReferral Traffic.\u201d NOTE: 4 options selected at once is the max allowed.<\/em><\/p>\n

\"how<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Understanding what can be gained from analyzing Simple Demographics in Google Analytics.<\/h2>\n

Demographics are the base for any good Marketing Strategy. More than likely age and gender are the first thing you\u2019ll look at when building your yearly marketing plans. Why is it important? Compartmentalizing your Demographics by traffic channel can be the first step to understanding your marketing efforts’ dynamics.<\/p>\n

 <\/p>\n

Where to go from here with Google Analytics?<\/h3>\n

In Part 1 of our Google Analytics Guide, we looked at how to view visitor traffic information in Google Analytics based on traffic. Take a look here:<\/p>\n

<< Read Part 1 – How to view Organic and Paid Website Traffic<\/a>.<\/p>\n

And if you ever find your demographic information a bit suspect, we can help interpret it and other more advance demographic information. Reach out for help, we won\u2019t bite.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven\u2019t had the time to dive into where things are located within the Google Analytics dashboard. Let\u2019s look at the simple demographics: Age and Gender. Age and Gender tracking is marketing 101. These simple demographics are the […]<\/p>\n","protected":false},"author":2,"featured_media":3416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,5],"tags":[118,119,120,121,122],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","tag-google-analytics","tag-google-analytics-guide","tag-how-to-find","tag-how-to-view","tag-view-age-gender"],"yoast_head":"\nView Age and Gender Website Info in Google Analytics<\/title>\n<meta name=\"description\" content=\"A Guide on how to view simple demographic information for users of your website in Google Analytics Reporting Tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/google-analytics-how-to-view-age-and-gender\/\" \/>\n<meta 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