{"id":3384,"date":"2021-01-04T21:08:09","date_gmt":"2021-01-04T21:08:09","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3384"},"modified":"2021-01-04T21:08:09","modified_gmt":"2021-01-04T21:08:09","slug":"top-5-schema-types-seo","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/top-5-schema-types-seo\/","title":{"rendered":"The Top 5 Schema Types your SEO can\u2019t be without"},"content":{"rendered":"

At ENDURANCE, we often get asked, \u201cWhat\u2019s the minimum we can do for x\u2026\u201d especially with anything related to SEO (search engine optimization), and Schema is no exception. So, let\u2019s talk about the bare minimum Schema data you should implement on your website. If you do nothing else with schema, here are the top five microdata nodes you should implement on your website.<\/p>\n

Also, in this article, I like using the word \u201cnode\u201d vs. \u201ctype.\u201d I think it makes more sense, but others might call these Schema types<\/strong> vs. nodes<\/strong>. That\u2019s perfectly fine. Just understand they\u2019re one in the same for the purpose of this article.<\/p>\n

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Breaking down a website into its core \u201cpurpose.\u201d<\/h2>\n

If we look at any website in the simplest manner, a website is just one of the following three things:<\/p>\n

    \n
  1. A business card:<\/strong> it can be a complex or simple business card, but the purpose is to let people know a company exists, provide simple business data, and contact information.<\/li>\n
  2. Informational\/Value Driven:<\/strong> provide technical information for customers, a blog, contact information, etc. (most companies fall under this overly simplified categorization).<\/li>\n
  3. Product Sales (E-commerce): <\/strong>a company that is selling something online. Easy to understand, right?<\/li>\n<\/ol>\n

     <\/p>\n

    After twenty years in the business I understand this is a vague way to bucket websites but humor me. This article is all about understanding which schema should be implemented at a minimum.<\/u> When we speak of the lowest possible effort, we should speak in the simplest terms! <\/em>And with this understanding in mind, here\u2019s the top five Schema (aka Microdata, aka structured data) nodes you should implement on your site (at a minimum)<\/em><\/strong>.<\/em><\/p>\n

     <\/p>\n

     <\/p>\n

    1.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cORGANIZATION\u201d node<\/h2>\n

    Regardless of the type of site you have (see above), all websites should have an organization node. In practice we have found success by creating a graph and including the organization node on every page. At the very minimum it should be on the contact us page of every site.<\/p>\n

    Here\u2019s an example of how we implement the organization schema type:<\/p>\n

    \"organization<\/a><\/h3>\n

    Download the organization schema node code example<\/a>.<\/p>\n

     <\/p>\n

    Is the \u201cORGANIZATION\u201d structured data node supported by Google?<\/h3>\n

    Yes (within the gray area). The organization node is not in Google search documentation under advanced SEO like other structured data (check out the feature guides section)<\/a> per se, however, it is in many of the examples and is recognized and checked by the old Google structured data testing tool<\/a> and the new Google rich snippets testing tool<\/a>.<\/p>\n

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    2.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cWEBSITE\u201d type<\/h2>\n

    In practice, we use the \u201cwebsite\u201d node on the homepage only as a signal to describe to search engines that this page is the homepage of an entire website. We include the site\u2019s purpose and what makes the site special (vs. the competition). Think of it as the entire site\u2019s elevator pitch.<\/p>\n

    \"organization<\/a><\/h3>\n

    Download the website schema node code example<\/a>.<\/p>\n

     <\/p>\n

    Is the \u201cWEBSITE\u201d structured data node supported by Google?<\/h3>\n

    Yes (within the gray area). The website node is not in Google search documentation under advanced SEO like other structured data (check out the feature guides section)<\/a>, however, it is recognized and checked by the old Google structured data testing tool<\/a> and the new Google rich snippets testing tool<\/a>.<\/p>\n

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    3.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cWEBPAGE\u201d type<\/h2>\n

    The \u201cwebpage\u201d node should describe what each page on a website is (kind of like the over abused meta description). It should be used on every page except:<\/p>\n