At ENDURANCE, we often get asked, \u201cWhat\u2019s the minimum we can do for x\u2026\u201d especially with anything related to SEO (search engine optimization), and Schema is no exception. So, let\u2019s talk about the bare minimum Schema data you should implement on your website. If you do nothing else with schema, here are the top five microdata nodes you should implement on your website.<\/p>\n

Also, in this article, I like using the word \u201cnode\u201d vs. \u201ctype.\u201d I think it makes more sense, but others might call these Schema types<\/strong> vs. nodes<\/strong>. That\u2019s perfectly fine. Just understand they\u2019re one in the same for the purpose of this article.<\/p>\n

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Breaking down a website into its core \u201cpurpose.\u201d<\/h2>\n

If we look at any website in the simplest manner, a website is just one of the following three things:<\/p>\n

\n
1. A business card:<\/strong> it can be a complex or simple business card, but the purpose is to let people know a company exists, provide simple business data, and contact information.<\/li>\n
2. Informational\/Value Driven:<\/strong> provide technical information for customers, a blog, contact information, etc. (most companies fall under this overly simplified categorization).<\/li>\n
3. Product Sales (E-commerce): <\/strong>a company that is selling something online. Easy to understand, right?<\/li>\n<\/ol>\n

    <\/p>\n

   After twenty years in the business I understand this is a vague way to bucket websites but humor me. This article is all about understanding which schema should be implemented at a minimum.<\/u> When we speak of the lowest possible effort, we should speak in the simplest terms! <\/em>And with this understanding in mind, here\u2019s the top five Schema (aka Microdata, aka structured data) nodes you should implement on your site (at a minimum)<\/em><\/strong>.<\/em><\/p>\n

    <\/p>\n

    <\/p>\n

   1.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cORGANIZATION\u201d node<\/h2>\n

   Regardless of the type of site you have (see above), all websites should have an organization node. In practice we have found success by creating a graph and including the organization node on every page. At the very minimum it should be on the contact us page of every site.<\/p>\n

   Here\u2019s an example of how we implement the organization schema type:<\/p>\n

   <\/a><\/h3>\n

   Download the organization schema node code example<\/a>.<\/p>\n

    <\/p>\n

   Is the \u201cORGANIZATION\u201d structured data node supported by Google?<\/h3>\n

   Yes (within the gray area). The organization node is not in Google search documentation under advanced SEO like other structured data (check out the feature guides section)<\/a> per se, however, it is in many of the examples and is recognized and checked by the old Google structured data testing tool<\/a> and the new Google rich snippets testing tool<\/a>.<\/p>\n

    <\/p>\n

    <\/p>\n

   2.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cWEBSITE\u201d type<\/h2>\n

   In practice, we use the \u201cwebsite\u201d node on the homepage only as a signal to describe to search engines that this page is the homepage of an entire website. We include the site\u2019s purpose and what makes the site special (vs. the competition). Think of it as the entire site\u2019s elevator pitch.<\/p>\n

   <\/a><\/h3>\n

   Download the website schema node code example<\/a>.<\/p>\n

    <\/p>\n

   Is the \u201cWEBSITE\u201d structured data node supported by Google?<\/h3>\n

   Yes (within the gray area). The website node is not in Google search documentation under advanced SEO like other structured data (check out the feature guides section)<\/a>, however, it is recognized and checked by the old Google structured data testing tool<\/a> and the new Google rich snippets testing tool<\/a>.<\/p>\n

    <\/p>\n

    <\/p>\n

   3.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cWEBPAGE\u201d type<\/h2>\n

   The \u201cwebpage\u201d node should describe what each page on a website is (kind of like the over abused meta description). It should be used on every page except:<\/p>\n

   \n
   • Do not use on the homepage<\/strong><\/li>\n
   • Do not use on product pages. <\/strong><\/li>\n
   • Do not use on blog articles.<\/strong><\/li>\n<\/ul>\n

     <\/a><\/h3>\n

     Download the webpage schema node code example<\/a>.<\/p>\n

      <\/p>\n

     Is the \u201cwebpage\u201d structured data node supported by Google?<\/h3>\n

     Yes (within the gray area). The webpage node is not in Google search documentation under advanced SEO like other structured data (check out the feature guides section)<\/a>, however, it is recognized and checked by the old Google structured data testing tool<\/a> and the new Google rich snippets testing tool<\/a>.<\/p>\n

      <\/p>\n

      <\/p>\n

     4.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data [Blog article] \u201cNEWSARTICLE\u201d type<\/h2>\n

     The blog article node (\u201cNewsArticle\u201d type) should be used for blog articles, sports stories, and news posts.<\/p>\n

     <\/a><\/h3>\n

     Download the blog article schema node code example<\/a>.<\/p>\n

      <\/p>\n

     Is the [Blog article] \u201cNEWSARTICLE\u201d structured data node supported by Google?<\/h3>\n

     Yes (100%). The newsarticle node can be found in the \u201cArticle\u201d section of the Advanced SEO documentation<\/a>.<\/p>\n

      <\/p>\n

      <\/p>\n

     5.\u00a0\u00a0\u00a0\u00a0\u00a0 The Schema\/Structured Data \u201cPRODUCT\u201d type<\/h2>\n

     This might be the most important of the five schema types mentioned in this article. Or, to put it another way, if you do nothing else on your E-commerce site, implement product schema; you\u2019re not competing if you don\u2019t. Product Schema only goes on product pages. It is a way for your site to do the hard work for google. Product Schema not only tells google about the product name and product price, it also shares review information, short and long product descriptions, inventory data, and so much more. But at a bare minimum, implement this product structured data information:<\/p>\n

     <\/a><\/h3>\n

     Download the product schema node code example<\/a>.<\/p>\n

      <\/p>\n

     Is the \u201cPRODUCT\u201d structured data node supported by Google?<\/h3>\n

     Yes (100%). The product node can be found in the \u201cProduct\u201d section of the Advanced SEO documentation<\/a>.<\/p>\n

      <\/p>\n

      <\/p>\n

     RECAP: The 5 Schema\/Microdata\/Structured Data Types every website needs at a bare minimum.<\/h2>\n

     A summary of the five schema nodes every site should have (for SEO) at the bare minimum:<\/p>\n

     \n
     1. \u201cOrganization\u201d Type<\/strong> \u2013 All Sites should have this<\/em> \u2013 on every page (contact page at a minimum).<\/li>\n
     2. \u201cWebsite\u201d Type<\/strong> \u2013 All sites should have this <\/em>\u2013 homepage only.<\/li>\n
     3. \u201cWebpage\u201d Type<\/strong> \u2013 All sites should have this<\/em> \u2013 do not<\/u> implement on the homepage, product pages, or blog pages (only basic\/info pages).<\/li>\n
     4. \u201cNewsArticle\u201d [Blog article] Type <\/strong>\u2013 All Sites with a blog should have this<\/em> \u2013 on every blog article.<\/li>\n
     5. \u201cProduct\u201d Type <\/strong>\u2013 All Ecommerce Sites should have this<\/em> \u2013 on every product detail page (PDP).<\/li>\n<\/ol>\n

         <\/p>\n

        I need help with Schema Data!<\/h2>\n

        We all need help sometimes; it is perfectly understandable. <\/strong><\/p>\n

        Contact us by shooting an email to info@thinkendurance.com<\/a> or give us a call.<\/p>\n

         <\/p>\n

        Reach out or Follow us via social media<\/h3>\n

        Twitter: https:\/\/twitter.com\/thinkendurance<\/a><\/p>\n

        Facebook: https:\/\/www.facebook.com\/thinkendurance<\/a><\/p>\n

        Instagram: https:\/\/www.instagram.com\/endurancegrams\/<\/a><\/p>\n

        Youtube: https:\/\/www.youtube.com\/channel\/UC6fvss303bgdKctoN8v1ePA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        At ENDURANCE, we often get asked, \u201cWhat\u2019s the minimum we can do for x\u2026\u201d especially with anything related to SEO (search engine optimization), and Schema is no exception. So, let\u2019s talk about the bare minimum Schema data you should implement on your website. If you do nothing else with schema, here are the top five […]<\/p>\n","protected":false},"author":2,"featured_media":3398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[107,108,109,6,110],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google-structured-data","tag-microdata","tag-schema","tag-seo","tag-structured-data"],"yoast_head":"\n