<\/p>\n

Whatever the main point of your entire, overall site is\u2026 call it out here. If<\/strong> you\u2019re selling products, lead to the shop page. If you\u2019re providing services, push to a contact us page. If you\u2019re a software as a service product, push to \u201crequest a demo.\u201d This row\/area of the page is entirely optional, but why not include it?<\/p>\n

This section should include:<\/p>\n

\n
1. \n
   \n
   1. Your CTA for the entire site<\/strong>.<\/li>\n
   2. Great background imagery<\/li>\n
   3. Optional h3 heading<\/li>\n
   4. One-line elevator pitch \u2013 think of it like a tweet \u2013 get to the point<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Tier 3 Body copy (Supporting information)<\/h3>\n

      <\/p>\n

      Now we\u2019re just placating to google search (sort of). The users will find value in this as well of course, but let\u2019s add some content to boost our search presence while providing more information for user engagement. #ValueContent<\/p>\n

      Include:<\/p>\n

      \n
      1. \n
         \n
         1. Supporting information.\n
            \n
            • Technical information<\/li>\n
            • Statistics<\/li>\n
            • User testimonials<\/li>\n
            • Ratings\/Reviews<\/li>\n
            • Anything of value<\/li>\n<\/ul>\n<\/li>\n
            • Include at least 2 sections, but feel free to have 4, 5, 6\u2026 even 10 sections<\/li>\n
            • Lead with H3 tags<\/li>\n
            • Try to include lists (ul\/ol list items)<\/li>\n
            • CTA buttons or \u201clearn\/view more\u201d are ok and optional. Be careful not to inundate users with CTAs<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

               <\/p>\n

              Landing Page Layout Example for Websites<\/h2>\n

              This article is an example for people who might be struggling to make landing page layouts for core webpages on a website. We\u2019ve tried to present many options in one example; the content itself is nested well and follows a progression, we\u2019re trying to loop in customization, and we\u2019ve got narrative + marketing on the same page. All while providing value and flow.<\/p>\n

              Is this what Google wants? We think so.<\/p>\n

               <\/p>\n

              What about heading and sub-headings (h1, h2, and h3 tags)? How should I nest content properly?<\/h3>\n

              We did list some of them as optional\u2026 the thing to remember these days is not to make sure you have h1 or h2 tags on the page in as much as your content is nested properly.<\/p>\n

              For example \u2013 DO NOT do this:<\/p>\n

              \n
              • \n
                \n
                • H1 \u2013 blah blah blah\n
                  \n
                  • H2 \u2013 lorem ipsum, lorem ipsum\n
                    \n
                    • H1 \u2013 blah blah blah<\/li>\n
                    • H1 \u2013 blah blah blah<\/li>\n<\/ul>\n<\/li>\n
                    • H4 \u2013 asdf asdf asdf\n
                      \n
                      • H2 – lorem ipsum, lorem ipsum<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                        This is not proper content nesting.<\/strong><\/p>\n

                        H1, H2, H3 etc. are all heading and sub-headings. Use them as such. You wouldn\u2019t put a tertiary heading after a primary heading. Or a primary heading after a secondary heading.<\/em><\/strong> Nest your content properly.<\/p>\n

                        For example \u2013 proper nesting:<\/p>\n

                        \n
                        • \n
                          \n
                          • H1 \u2013 blah blah blah\n
                            \n
                            • H2 \u2013 lorem ipsum, lorem ipsum\n
                              \n
                              • H3 \u2013 hehe haha hehe haha<\/li>\n
                              • H3 \u2013 hehe haha hehe haha<\/li>\n<\/ul>\n<\/li>\n
                              • H2 \u2013 lorem ipsum, lorem ipsum\n
                                \n
                                • H3 \u2013 hehe haha hehe haha<\/li>\n
                                • H3 \u2013 hehe haha hehe haha<\/li>\n
                                • H3 \u2013 hehe haha hehe haha<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                   <\/p>\n

                                  Needing help with Landing Page Content<\/h2>\n

                                  We all kind of need help \ud83d\ude09
                                  \nGoogle is a black box. These recommendations really are what we\u2019ve seen work + latest trends to get somewhere in the 50-60% confidence range. I think that\u2019s the best we can do with Google. We really never know with any better certainty, and if someone tells you they do know with 100% accuracy, definitely don\u2019t use their services.<\/p>\n

                                  If you need content help (content strategy, content marketing, content development, etc.) please feel free to reach out<\/a>. In the least, we\u2019ll give you an analysis you can take and do whatever you\u2019d like with (complimentary btw).<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  It\u2019s time to dive into the ENDURANCE vault and share another huge inside peak and how we tell clients to format informational pages. Toward the end of 2020, we really want to help everyone understand just how important User Experience is, and laying out content properly really helps with engagement metrics that Google tracks. Formatting […]<\/p>\n","protected":false},"author":2,"featured_media":3370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,5],"tags":[],"class_list":["post-3369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo"],"yoast_head":"\n