{"id":3353,"date":"2020-11-09T21:34:15","date_gmt":"2020-11-09T21:34:15","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3353"},"modified":"2020-11-09T21:34:15","modified_gmt":"2020-11-09T21:34:15","slug":"seo-what-is-link-profile","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/seo-what-is-link-profile\/","title":{"rendered":"All there is to know about natural, diverse, and healthy website link profiles."},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">There\u2019s a lot to cover when it comes to a website\u2019s link profile. Yet, it seems like such a simple topic; get a bunch of links, and your site gets known, right? Well, not really. In our estimation, to have a healthy and diverse link profile, there\u2019s an approach and methodology. In this article we\u2019ll cover the following:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">What\u2019s a backlink?<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">What\u2019s a natural link?<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">What\u2019s an internal link?<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">What\u2019s an external link?<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">How to check a website\u2019s link profile.<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">What makes up a good site link profile?<\/span><\/strong><\/li>\n<li><strong><span data-preserver-spaces=\"true\">How to maintain your site\u2019s link profile.<\/span><\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3359\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2020\/11\/seo-link-profile-hdr-1.jpg\" alt=\"header for what is a link profile\" width=\"1200\" height=\"153\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-hdr-1.jpg 1200w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-hdr-1-300x38.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-hdr-1-1024x131.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-hdr-1-768x98.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">What is a website link profile?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3361 size-medium\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2020\/11\/link-profile-external-internal-1-215x300.jpg\" alt=\"Link Profile is external and internal links\" width=\"215\" height=\"300\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/link-profile-external-internal-1-215x300.jpg 215w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/link-profile-external-internal-1.jpg 459w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>In the early days, Google\u2019s algorithm was based on <\/span><em><span data-preserver-spaces=\"true\">relevance<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0(which they calculated as\u00a0<\/span><em><span data-preserver-spaces=\"true\">popularity<\/span><\/em><span data-preserver-spaces=\"true\">). So how did they calculate popularity? The shear volume of links incoming to a website, web page, or website image. Now a lot has changed in the last 25 years, and while Google remains a black box (we SEOs do our best, but we don\u2019t know with 100% certainty any of Google\u2019s magic formulas), we know\u00a0<\/span><em><span data-preserver-spaces=\"true\">relevance<\/span><\/em><span data-preserver-spaces=\"true\"> is still a significant factor (although it\u2019s calculated with much more complexity now than my popularity example afforded).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A link profile is comprised of two high-level factors: Internal and External Links. Internal links are anchor tags pointing to pages within your site. External links (<\/span><strong><span data-preserver-spaces=\"true\">also known as \u201cincoming links\u201d or \u201cbacklinks\u201d<\/span><\/strong><span data-preserver-spaces=\"true\">) are links from other domains to your website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Which are more important? Backlinks (external links) or Internal site linking?<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">While this fluctuates, external links (backlinks) are still more important than internal links. If we were to put a numerical representation to it, I would estimate a 3:1 level of importance. If your budgeting for search engine optimization and your link profile is a line item, I\u2019d focus 75% of resources on external link efforts and 25% (or less) on internal link refinement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">What are internal links?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3362\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2020\/11\/internal-linking-power-300x239.jpg\" alt=\"The power of internal linking\" width=\"400\" height=\"319\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/internal-linking-power-300x239.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/internal-linking-power-768x612.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/internal-linking-power.jpg 800w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Internal links on a website are the links each page has to other pages within the same domain. In other words, if your site is a house, it\u2019s the bathroom telling you there\u2019s a kitchen or the living room telling you there are three bedrooms.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Internal links help users and search engines understand the full breadth of pages on your website.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">We use the term\u00a0<\/span><strong><em><span data-preserver-spaces=\"true\">\u201cInternal Link Mapping\u201d<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">\u00a0when working on this for clients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It might help to use a visual when thinking about an internal link map. Visualize for a moment a nature documentary that shows a spider web glistening in the morning dew. In this depiction, you can see the interconnected points and how each intersection of a spider web leads to another connecting point. If you focus on one intersection, you might not understand the full expanse of the entire web. But since each intersection (page) extends in multiple directions (links) it\u2019s easier to understand the scale of the entire web (website).\u00a0\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span data-preserver-spaces=\"true\">What are external links (aka backlinks)?<\/span><\/h2>\n<p><strong><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3366\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2020\/11\/external-link-sources-300x190.png\" alt=\"external links (backlink) sources\" width=\"300\" height=\"190\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/external-link-sources-300x190.png 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/external-link-sources.png 763w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>A backlink is a link from a different domain pointed at a page on your domain.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">E.g.,\u00a0<\/span><em><span data-preserver-spaces=\"true\">www.externaldomain.com<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0has a link on its page pointing to\u00a0<\/span><em><span data-preserver-spaces=\"true\">www.yourdomain.com\/your-product\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">(a page on your website). Have high-quality and diverse backlinks is a huge golden nugget in the SEO world. A lot of SEO experts consider\u00a0<\/span><strong><span data-preserver-spaces=\"true\">backlinks an element of off-site SEO.<\/span><\/strong><\/p>\n<p><strong><span data-preserver-spaces=\"true\">External Links also come from other places: email, social media, paid traffic, etc.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0If backlinks are simply from other sites, external (incoming) links can come from anywhere. Maybe a newsletter, advertising campaign, or a plethora of different marketing mediums.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">It\u2019s essential to have external links coming into your site. Remember how I stated relevance was still a significant factor? External links represent a signal to search engines that\u00a0<\/span><em><span data-preserver-spaces=\"true\">others<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0find the content on your site valuable. The more authentic external links that point to your site, the more importance Google will place on your site (and page), and higher up the search engine results pages (SERPs) your site will go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">What is a good link profile?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A good website link profile is comprised of a well-curated internal linking scheme and healthy, trustworthy external links (backlinks).<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">How does my website get a healthy and unique backlink profile?<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Having backlinks that are high-quality is more important than having a high volume of backlinks.\u00a0<\/span><u><span data-preserver-spaces=\"true\">One external link from a NY Times article is more valuable than 1000 external links from bobsfishshack.com<\/span><\/u><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">What is Link Diversity?<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">It\u2019s also important to have diversity in the external links coming into your site. E.g., links coming from your social profiles, organic\/paid traffic, high-quality websites (different domains), email campaigns, etc. are great!\u00a0<\/span><strong><u><span data-preserver-spaces=\"true\">Think of diversity in links in two ways<\/span><\/u><\/strong><u><span data-preserver-spaces=\"true\">: the unique number of domains and the unique type of marketing mediums<\/span><\/u><span data-preserver-spaces=\"true\">. External link diversity really is all about spreading the wealth.<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><em>\u00a0<strong>A quick list of factors to consider to improve external link diversity<\/strong>:<\/em><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Source\/Influence Level:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Is that source trustworthy and influential in my industry? Where are the links coming from? Are they spread across different domains\/mediums? Are backlink domains diverse and trustworthy? Etc.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Marketing Mix<\/span><\/strong><span data-preserver-spaces=\"true\">: are the backlinks to my site coming from high authority sites? Are they coming from different marketing mediums (and what\u2019s that distribution look like)?\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Domain Ratings:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Are my backlinks real?\u00a0<\/span><em><span data-preserver-spaces=\"true\">Never buy backlinks that produce volume over quality.\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">Do any of the links pointing to my site look fake and low-quality? Is there a bunch of links from the same site? Is the domain itself high-quality? Would I be proud to show my grandmother the site linking to mine?<\/span><strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">How do I improve my internal website links?<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">The easiest way is to start going page by page to ensure the content of the site is maximizing any opportunities to link to other internal content.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">For a page or article with 500-800 words of content, try to add one or two internal site links.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Double that for 1000 \u2013 1500 words, and so on and so forth.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">The more extensive way to improve your internal link web is to create a hierarchical map that prioritizes the differing levels of your site and assigns internal link quantities at each level. You also want to add schema code that instructs google at which level each page is within your site architecture.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/thinkendurance.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Contact us to discuss the complexities of this step if you\u2019d like more information<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">SEO: How Do I check my website\u2019s link profile?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We use a plethora of industry tools to check client link profiles. For external links,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.google.com\/search?rlz=1C1CHBF_enUS918US918&amp;sxsrf=ALeKk03rOt-HnUN7JOnrg3Mho10islV1wA%3A1604952884446&amp;ei=NKOpX5ziGpfV-gTa5pWYDw&amp;q=website+backlink+profile+analysis&amp;oq=website+backlink+profile+analysis&amp;gs_lcp=CgZwc3ktYWIQAzIICCEQFhAdEB46BAgAEEdQ-6MDWPujA2CdqQNoAHAHeACAAWWIAWWSAQMwLjGYAQCgAQKgAQGqAQdnd3Mtd2l6yAEIwAEB&amp;sclient=psy-ab&amp;ved=0ahUKEwiczLu0o_bsAhWXqp4KHVpzBfMQ4dUDCA0&amp;uact=5\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Google \u201cwebsite backlink profile analysis.\u201d<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0For internal link analysis, you\u2019ll want to use a site crawling tool. There\u2019s many out there and you can\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.google.com\/search?rlz=1C1CHBF_enUS918US918&amp;sxsrf=ALeKk01Jf9y-UDiUF0c2sPXP4MUVKL6BdQ%3A1604952939706&amp;ei=a6OpX9a0KtDF-gSP7J74Dg&amp;q=website+crawl+tool&amp;oq=website+crawl+tool&amp;gs_lcp=CgZwc3ktYWIQAzIFCAAQyQMyBggAEBYQHjIGCAAQFhAeMgYIABAWEB46BAgAEEc6BAgjECc6BAgAEEM6BQgAEJECOgsILhCxAxDHARCjAjoICAAQsQMQgwE6CggAELEDEIMBEEM6BwgAEMkDEEM6CggAELEDEBQQhwI6BQgAELEDOgcIABCxAxBDOgsIABCxAxDJAxCRAjoCCAA6BwgAEBQQhwI6CAgAEMkDEJECOgQIABAKOgoIABDJAxAUEIcCUN2VBVjqpwVg86gFaABwBHgAgAFsiAHIDJIBBDE0LjSYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&amp;sclient=psy-ab&amp;ved=0ahUKEwiWlujOo_bsAhXQop4KHQ-2B-8Q4dUDCA0&amp;uact=5\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">google something like \u201cwebsite crawl tool\u201d<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to find what works for you.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">How can I maintain and monitor my backlinks?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Monitoring and maintaining a healthy external link profile really is just an exercise in using your favorite analysis tool (look right above this section for info on finding tools that work for you) at a consistent interval.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">What is a consistent monitoring interval?<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0For smaller sites, you can get away with checking every six months or quarterly. For large or enterprise sites, we recommend monthly (if not quarterly at a minimum).<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Steps for monthly link profile maintenance:<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">Each month do the following:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span data-preserver-spaces=\"true\">Use your favorite tool(s) to analyze what\u2019s going on with your link profile.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Compile a list of the top 3 \u2013 mission-critical first \u2013 items you\u2019d like fixed.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create a plan of attack to fix.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fix the items over the next month.<\/span>\n<ol>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Disavow any spammy domains in a backlink list<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Recheck the items with your favorite link profile tool(s) to ensure they\u2019re fixed.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rinse and Repeat next month.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h3 style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">How will Google react to an influx of low quality, high volume links?<\/span><\/h3>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">A better way to approach this might with a question like\u00a0<\/span><strong><span data-preserver-spaces=\"true\">can competitors buy links to negatively impact my site? <\/span><\/strong><span data-preserver-spaces=\"true\">So if the question is, \u201chow will Google respond?\u201d that\u2019s a hard one. Realistically, we see search engines drop sites in rankings all the time due to high-volume, low-quality link buys all the time! At the same time, John Mueller w\/ Google says this:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">\u201cWe probably ignore them\u2026\u201d<\/span><\/p>\n<p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3364\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2020\/11\/twitter-john-mueller-disavow-links.png\" alt=\"john mueller being vague about disavowing links on twitter\" width=\"591\" height=\"631\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/twitter-john-mueller-disavow-links.png 591w, https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/twitter-john-mueller-disavow-links-281x300.png 281w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/p>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">You can\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/twitter.com\/search?q=disavow%20%40johnmu&amp;src=typed_query\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">search Twitter for a million responses from @johnmu on if you should disavow spammy links or not<\/span><\/a><span data-preserver-spaces=\"true\">. Our advice?\u00a0<\/span><strong><span data-preserver-spaces=\"true\">YES, disavow any unnatural link placements and DO NOT buy high-volume, low-quality links.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">We simply don\u2019t know if Google is counting them against you or not (regardless of what Mueller tells us, sometimes the evidence is contrary to his statements).\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/thinkendurance.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">If you need help on link buying, contact\u00a0<\/span><em><span data-preserver-spaces=\"true\">ENDURANCE<\/span><\/em><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">The Gist on Website Link Profiles?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A large majority of what makes SEO work can be vaguely siphoned down into Link Profile + Content + Authority = Success. The Gist? A site\u2019s link profile is massively important and if you\u2019re having issues doing this yourself, just ask a question. We are always willing to answer or consult with you at no commitment or charge (I promise).<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot to cover when it comes to a website\u2019s link profile. Yet, it seems like such a simple topic; get a bunch of links, and your site gets known, right? Well, not really. In our estimation, to have a healthy and diverse link profile, there\u2019s an approach and methodology. In this article we\u2019ll [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[101,102,103,104,29,6,105,106],"class_list":["post-3353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlink","tag-backlink-profile","tag-backlinks","tag-links","tag-search-engine-optimization","tag-seo","tag-what-is-a-backlink-profile","tag-what-is-a-link-profile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All there is to know about natural, diverse, and healthy website link profiles.<\/title>\n<meta name=\"description\" content=\"What is a Website Link Profile; Information about both internal and external links and how to build a healthy site link profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All there is to know about natural, diverse, and healthy website link profiles.\" \/>\n<meta property=\"og:description\" content=\"What is a Website Link Profile; Information about both internal and external links and how to build a healthy site link profile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T21:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-what-is.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1897\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"All there is to know about natural, diverse, and healthy website link profiles.\",\"datePublished\":\"2020-11-09T21:34:15+00:00\",\"dateModified\":\"2020-11-09T21:34:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\"},\"wordCount\":1522,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-what-is.jpg\",\"keywords\":[\"backlink\",\"backlink profile\",\"backlinks\",\"links\",\"search engine optimization\",\"seo\",\"what is a backlink profile\",\"what is a link profile\"],\"articleSection\":[\"Search Engine Optimization (SEO) Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\",\"url\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/\",\"name\":\"All there is to know about natural, diverse, and healthy website link profiles.\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/seo-what-is-link-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2020\/11\/seo-link-profile-what-is.jpg\",\"datePublished\":\"2020-11-09T21:34:15+00:00\",\"dateModified\":\"2020-11-09T21:34:15+00:00\",\"description\":\"What is a Website Link Profile; 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