{"id":3233,"date":"2019-11-11T21:24:12","date_gmt":"2019-11-11T21:24:12","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3233"},"modified":"2019-11-11T21:24:12","modified_gmt":"2019-11-11T21:24:12","slug":"november-2019-google-algorithm-update","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/","title":{"rendered":"Gobble, Gobble &#8211; The November 2019 Google Algorithm &#8220;Turkey&#8221; Update: Have You Been Hit?"},"content":{"rendered":"<h2>What we&#8217;re seeing first half of November&#8230;<\/h2>\n<ul>\n<li>Many people noticing significant changes to rankings across a variety of industries in the past week \u2014 <strong>Monday, November 4th to Sunday, November 10<\/strong><\/li>\n<li>Drastic ranking changes also occurring in local map packs<\/li>\n<li>On Tuesday, November 12, Google Search confirms <em>multiple<\/em> updates<\/li>\n<li>Google says they didn\u2019t make an announcement because the updates were &#8220;not broadly noticeable&#8221;<\/li>\n<li>Many disagree<\/li>\n<\/ul>\n<h2>November 12 Update: Google Search Confirms Multiple Updates<\/h2>\n<p>After much anticipation, Google Search announced that they had <em>several<\/em> updates in the first week of November. The leading search engine added that they regularly update the algorithm.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Some have asked if we had an update to Google Search last week. We did, actually <strong>several updates<\/strong>, <strong>just as we have several updates in any given week on a regular basis<\/strong>. In this thread, a reminder of when and why we give specific guidance about particular updates&#8230;.<\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1194365014703923200?ref_src=twsrc%5Etfw\">November 12, 2019<\/a><\/p><\/blockquote>\n<p>In following tweets, Google reminded webmasters that they will usually announce (and preannounce) updates when it\u2019s broadly noticeable, in that many sites will notice a difference.<\/p>\n<p>Google concluded the series of tweets by reassuring webmasters, \u201c&#8230;we have updates that happen all the time in Google Search. If we don\u2019t share about them, there is no particular actionable guidance to follow nor changes to make other than to keep focused on great content\u2026\u201d<\/p>\n<p>Webmasters who felt the update was indeed broadly noticeable answered with retort.<\/p>\n<blockquote class=\"twitter-tweet\" data-partner=\"tweetdeck\">\n<p dir=\"ltr\" lang=\"en\">The change of last week wasn\u2019t a normal change! Could you fix it please? \ud83d\ude05 <a href=\"https:\/\/t.co\/VRacpABKL8\">pic.twitter.com\/VRacpABKL8<\/a><\/p>\n<p>\u2014 Angel Ayach (@angel_ayach) <a href=\"https:\/\/twitter.com\/angel_ayach\/status\/1194367836409364480?ref_src=twsrc%5Etfw\">November 12, 2019<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-partner=\"tweetdeck\">\n<p dir=\"ltr\" lang=\"en\">When you cause sites across the board to lose 30-40% of their traffic for no ostensible reason, I think that always merits an explanation. People lose their jobs and livelihoods because of those types of decisions.<\/p>\n<p>\u2014 Jim Malec (@JimMalec) <a href=\"https:\/\/twitter.com\/JimMalec\/status\/1194366783928569856?ref_src=twsrc%5Etfw\">November 12, 2019<\/a><\/p><\/blockquote>\n<p>Google\u2019s Danny Sullivan <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1194367454262128640\">responded<\/a> to the sentiment, \u201cOur job is to provide the best results we can. If we do an update, it may mean some sites get less traffic than before. Other sites that perhaps might have been under-recognized may do better.\u201d<\/p>\n<p>Still, several cases have emerged where long-term rankings suddenly sank for websites that had great content and followed all the rules.<\/p>\n<p>One person commented:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">The recommendation to create better content is fine, but then I see that I have lost positions with a website with good white hat content and where I was there are sites that do not respond to the intention of search and with spin content. Is this an update or an a rollback?<\/p>\n<p>\u2014 Dra. Raquel (Cuenta Oficial) (@AntonioGoBe) <a href=\"https:\/\/twitter.com\/AntonioGoBe\/status\/1194367437178888194?ref_src=twsrc%5Etfw\">November 12, 2019<\/a><\/p><\/blockquote>\n<h2>November 11 Update: Signs of Unannounced Google Search Update<\/h2>\n<h3>Our Observations<\/h3>\n<p>On a week over week comparison of Monday, November 4th to Sunday November, 10 we\u2019ve noticed some changes to our clients\u2019 organic traffic.<\/p>\n<p>One ecommerce client is seeing an organic traffic increase of nearly 17%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3236 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/ecom-a-google-algorithm-update-nov-2019.jpg\" alt=\"Screenshot of an ecommerce client\u2019s Organic Traffic potentially impacted by a November 2019 Google Algorithm update.\" width=\"398\" height=\"116\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/ecom-a-google-algorithm-update-nov-2019.jpg 398w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/ecom-a-google-algorithm-update-nov-2019-300x87.jpg 300w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another client (also ecommerce) is seeing an organic traffic increase of 29%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3237 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/ecom-b-google-algorithm-update-nov-2019.jpg\" alt=\"Client potentially impacted by a November 2019 Google Algorithm update. Organic Traffic screenshot from Google Analytics. \" width=\"463\" height=\"122\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/ecom-b-google-algorithm-update-nov-2019.jpg 463w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/ecom-b-google-algorithm-update-nov-2019-300x79.jpg 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>A client in the behavioral therapy space (services nationwide) is seeing an increase of 44%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3240 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/therapy-google-algorithm-update-nov-2019.jpg\" alt=\"Organic traffic snapshot of a client who provides therapy services potentially impacted by a November 2019 Google Algorithm \u201cTurkey\u201d update.\u00a0\" width=\"462\" height=\"146\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/therapy-google-algorithm-update-nov-2019.jpg 462w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/therapy-google-algorithm-update-nov-2019-300x95.jpg 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Several other clients have also seen a lift, although not as significant as the clients above.<\/p>\n<p>One client who specializes in corporate training has seen an increase of nearly 11 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3241 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/training-google-algorithm-update-nov-2019.jpg\" alt=\"Organic traffic snapshot of a corporate training client potentially impacted by a recent Algorithm Update in November. \" width=\"460\" height=\"113\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/training-google-algorithm-update-nov-2019.jpg 460w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/training-google-algorithm-update-nov-2019-300x74.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>While another client in the fitness space is seeing an organic traffic increase of nearly 8 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3238 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/fitness-google-algorithm-update-nov-2019.jpg\" alt=\"Organic traffic snapshot a client in the fitness space.\" width=\"468\" height=\"88\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/fitness-google-algorithm-update-nov-2019.jpg 468w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/fitness-google-algorithm-update-nov-2019-300x56.jpg 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019re also seeing an upward trend across websites focused on local SEO.<\/p>\n<p>A credit repair company is seeing gains of nearly 25 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3235 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/credit-local-google-algorithm-update-nov-2019.jpg\" alt=\"Credit repair company seeing positive organic traffic changes.\" width=\"431\" height=\"126\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/credit-local-google-algorithm-update-nov-2019.jpg 431w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/credit-local-google-algorithm-update-nov-2019-300x88.jpg 300w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another organization in the cannabis space is seeing a lift of 55 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3234 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/cannabis-local-google-algorithm-update-nov-2019.jpg\" alt=\"Cannabis organization seeing 55 percent increase in organic traffic.\" width=\"468\" height=\"131\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/cannabis-local-google-algorithm-update-nov-2019.jpg 468w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/cannabis-local-google-algorithm-update-nov-2019-300x84.jpg 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>While a jewelry store saw an increase of nearly 16 percent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3239 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/jewelry-local-google-algorithm-update-nov-2019.jpg\" alt=\"Local jewelry store company seeing organic traffic increase.\" width=\"464\" height=\"138\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/jewelry-local-google-algorithm-update-nov-2019.jpg 464w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/jewelry-local-google-algorithm-update-nov-2019-300x89.jpg 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<h3>Others\u2019 Observations<\/h3>\n<p>We\u2019re not alone in our observations. The SEO community is buzzin\u2019 about signs of an unannounced Google update rolling out.<\/p>\n<p>Unofficially dubbed the \u201cTurkey Update\u201d or \u201cNovember Update,\u201d the impact appears to be wide-reaching, affecting websites across multiple industries. It\u2019s been favorable for some, but many have suffered great losses.<\/p>\n<p>One SEO reported gains and losses across a variety of industries.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I monitor 47 sites<\/p>\n<p>Mental Health Knowledge base &amp; Directory &#8211; up 20%<br \/>\nTravel booking &#8211; up 14%<br \/>\nTravel booking &#8211; up 25%<br \/>\nRecipes &#8211; up 12%<br \/>\nB to C eCom &#8211; up 20%<\/p>\n<p>Tech news &#8211; down 20%<br \/>\nSkin care affiliate &#8211; down 48%<\/p>\n<p>Alternative health &#8211; not impacted<br \/>\nOther Recipe sites &#8211; not impacted<\/p>\n<p>\u2014 Alan Bleiweiss (@AlanBleiweiss) <a href=\"https:\/\/twitter.com\/AlanBleiweiss\/status\/1193383135397834752?ref_src=twsrc%5Etfw\">November 10, 2019<\/a><\/p><\/blockquote>\n<p>Another tweeted that multiple food and lifestyle blogs are seeing traffic drops of over 30 percent.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">BIG unannounced Google Update starting yesterday? I have had MULTIPLE food &amp; lifestyle blogs reach-out reporting 30%+ traffic drops when doing a 11\/8 to 11\/1 week-over-week comparison. Example drop below. cc: <a href=\"https:\/\/twitter.com\/rustybrick?ref_src=twsrc%5Etfw\">@rustybrick<\/a> <a href=\"https:\/\/twitter.com\/martinibuster?ref_src=twsrc%5Etfw\">@martinibuster<\/a> <a href=\"https:\/\/twitter.com\/Marie_Haynes?ref_src=twsrc%5Etfw\">@Marie_Haynes<\/a> <a href=\"https:\/\/twitter.com\/jenstar?ref_src=twsrc%5Etfw\">@jenstar<\/a> &#8211; ouch! 1\/2 <a href=\"https:\/\/t.co\/Xri8JXjLVm\">pic.twitter.com\/Xri8JXjLVm<\/a><\/p>\n<p>\u2014 Casey Markee (@MediaWyse) <a href=\"https:\/\/twitter.com\/MediaWyse\/status\/1193216874118430722?ref_src=twsrc%5Etfw\">November 9, 2019<\/a><\/p><\/blockquote>\n<p>Owners of high-traffic travel websites have also reported drops:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Yeah, I got nailed really bad. My top keywords went from #1 -3 to second page. Ouch.<\/p>\n<p>\u2014 steve hutchings (@hutsteve) <a href=\"https:\/\/twitter.com\/hutsteve\/status\/1193935098535526400?ref_src=twsrc%5Etfw\">November 11, 2019<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>The local SEO community is also reporting volatility. Members of <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/dskx0o\/major_local_ranking_changes_today\/\" target=\"_blank\" rel=\"noopener noreferrer\">r\/bigseo<\/a> have reported changes to the local SERPs. Likewise, several members within the Facebook groups that <strong><em>ENDURANCE<\/em><\/strong> participates in have also seen major drops.<\/p>\n<p>This has been confirmed by BrightLocal\u2019s SERP monitoring tool, <a href=\"https:\/\/www.brightlocal.com\/research\/november-2019-local-algorithm-fluctuation\/\" target=\"_blank\" rel=\"noopener noreferrer\">RankFlux, which has detected volatility<\/a> in the last week. They reported seeing \u201cfluctuation across all industries&#8230;the possibility of changes to the local algorithm.\u201d<\/p>\n<p><strong>We will keep you up to date as this unfolds. Stay tuned.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>If your website has been affected by the recent update, <a href=\"https:\/\/thinkendurance.com\/contact\">contact us<\/a> for a consultation.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What we&#8217;re seeing first half of November&#8230; Many people noticing significant changes to rankings across a variety of industries in the past week \u2014 Monday, November 4th to Sunday, November 10 Drastic ranking changes also occurring in local map packs On Tuesday, November 12, Google Search confirms multiple updates Google says they didn\u2019t make an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5],"tags":[39,59,60,61,29,6],"class_list":["post-3233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","tag-google","tag-google-algorithm","tag-november-2019-google-algorithm","tag-november-2019-google-algorithm-update","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Algorithm &quot;Turkey&quot; Update: November 2019 Traffic Loss?<\/title>\n<meta name=\"description\" content=\"Google Search confirms MULTIPLE Algorithm Updates rolled out early November. 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What you need to know:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T21:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/google-november-2019-algorithm-update-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"Gobble, Gobble &#8211; The November 2019 Google Algorithm &#8220;Turkey&#8221; Update: Have You Been Hit?\",\"datePublished\":\"2019-11-11T21:24:12+00:00\",\"dateModified\":\"2019-11-11T21:24:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/\"},\"wordCount\":909,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/google-november-2019-algorithm-update-11.jpg\",\"keywords\":[\"google\",\"google algorithm\",\"november 2019 google algorithm\",\"november 2019 google algorithm update\",\"search engine optimization\",\"seo\"],\"articleSection\":[\"Digital Marketing\",\"Search Engine Optimization (SEO) Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/\",\"url\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/\",\"name\":\"Google Algorithm \\\"Turkey\\\" Update: November 2019 Traffic Loss?\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/november-2019-google-algorithm-update\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/google-november-2019-algorithm-update-11.jpg\",\"datePublished\":\"2019-11-11T21:24:12+00:00\",\"dateModified\":\"2019-11-11T21:24:12+00:00\",\"description\":\"Google Search confirms MULTIPLE Algorithm Updates rolled out early November. 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