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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/aacmain/public_html/wp-includes/functions.php on line 6114After much anticipation, Google Search announced that they had several<\/em> updates in the first week of November. The leading search engine added that they regularly update the algorithm.<\/p>\n Some have asked if we had an update to Google Search last week. We did, actually several updates<\/strong>, just as we have several updates in any given week on a regular basis<\/strong>. In this thread, a reminder of when and why we give specific guidance about particular updates….<\/p>\n \u2014 Google SearchLiaison (@searchliaison) November 12, 2019<\/a><\/p><\/blockquote>\n In following tweets, Google reminded webmasters that they will usually announce (and preannounce) updates when it\u2019s broadly noticeable, in that many sites will notice a difference.<\/p>\n Google concluded the series of tweets by reassuring webmasters, \u201c…we have updates that happen all the time in Google Search. If we don\u2019t share about them, there is no particular actionable guidance to follow nor changes to make other than to keep focused on great content\u2026\u201d<\/p>\n Webmasters who felt the update was indeed broadly noticeable answered with retort.<\/p>\n The change of last week wasn\u2019t a normal change! Could you fix it please? \ud83d\ude05 pic.twitter.com\/VRacpABKL8<\/a><\/p>\n \u2014 Angel Ayach (@angel_ayach) November 12, 2019<\/a><\/p><\/blockquote>\n When you cause sites across the board to lose 30-40% of their traffic for no ostensible reason, I think that always merits an explanation. People lose their jobs and livelihoods because of those types of decisions.<\/p>\n \u2014 Jim Malec (@JimMalec) November 12, 2019<\/a><\/p><\/blockquote>\n Google\u2019s Danny Sullivan responded<\/a> to the sentiment, \u201cOur job is to provide the best results we can. If we do an update, it may mean some sites get less traffic than before. Other sites that perhaps might have been under-recognized may do better.\u201d<\/p>\n Still, several cases have emerged where long-term rankings suddenly sank for websites that had great content and followed all the rules.<\/p>\n One person commented:<\/p>\n The recommendation to create better content is fine, but then I see that I have lost positions with a website with good white hat content and where I was there are sites that do not respond to the intention of search and with spin content. Is this an update or an a rollback?<\/p>\n \u2014 Dra. Raquel (Cuenta Oficial) (@AntonioGoBe) November 12, 2019<\/a><\/p><\/blockquote>\n On a week over week comparison of Monday, November 4th to Sunday November, 10 we\u2019ve noticed some changes to our clients\u2019 organic traffic.<\/p>\n One ecommerce client is seeing an organic traffic increase of nearly 17%.<\/p>\n <\/p>\n <\/p>\n Another client (also ecommerce) is seeing an organic traffic increase of 29%.<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n A client in the behavioral therapy space (services nationwide) is seeing an increase of 44%.<\/p>\n <\/p>\n <\/p>\n Several other clients have also seen a lift, although not as significant as the clients above.<\/p>\n One client who specializes in corporate training has seen an increase of nearly 11 percent.<\/p>\n <\/p>\n <\/p>\n While another client in the fitness space is seeing an organic traffic increase of nearly 8 percent.<\/p>\n <\/p>\n <\/p>\n We\u2019re also seeing an upward trend across websites focused on local SEO.<\/p>\n A credit repair company is seeing gains of nearly 25 percent.<\/p>\n <\/p>\n <\/p>\n Another organization in the cannabis space is seeing a lift of 55 percent.<\/p>\n <\/p>\n <\/p>\n While a jewelry store saw an increase of nearly 16 percent.<\/p>\n <\/p>\n We\u2019re not alone in our observations. The SEO community is buzzin\u2019 about signs of an unannounced Google update rolling out.<\/p>\n Unofficially dubbed the \u201cTurkey Update\u201d or \u201cNovember Update,\u201d the impact appears to be wide-reaching, affecting websites across multiple industries. It\u2019s been favorable for some, but many have suffered great losses.<\/p>\n One SEO reported gains and losses across a variety of industries.<\/p>\n I monitor 47 sites<\/p>\n Mental Health Knowledge base & Directory – up 20% Tech news – down 20% Alternative health – not impacted \u2014 Alan Bleiweiss (@AlanBleiweiss) November 10, 2019<\/a><\/p><\/blockquote>\n Another tweeted that multiple food and lifestyle blogs are seeing traffic drops of over 30 percent.<\/p>\n BIG unannounced Google Update starting yesterday? I have had MULTIPLE food & lifestyle blogs reach-out reporting 30%+ traffic drops when doing a 11\/8 to 11\/1 week-over-week comparison. Example drop below. cc: @rustybrick<\/a> @martinibuster<\/a> @Marie_Haynes<\/a> @jenstar<\/a> – ouch! 1\/2 pic.twitter.com\/Xri8JXjLVm<\/a><\/p>\n \u2014 Casey Markee (@MediaWyse) November 9, 2019<\/a><\/p><\/blockquote>\n Owners of high-traffic travel websites have also reported drops:<\/p>\n Yeah, I got nailed really bad. My top keywords went from #1 -3 to second page. Ouch.<\/p>\n \u2014 steve hutchings (@hutsteve) November 11, 2019<\/a><\/p><\/blockquote>\n <\/p>\n The local SEO community is also reporting volatility. Members of r\/bigseo<\/a> have reported changes to the local SERPs. Likewise, several members within the Facebook groups that ENDURANCE<\/em><\/strong> participates in have also seen major drops.<\/p>\n This has been confirmed by BrightLocal\u2019s SERP monitoring tool, RankFlux, which has detected volatility<\/a> in the last week. They reported seeing \u201cfluctuation across all industries…the possibility of changes to the local algorithm.\u201d<\/p>\n We will keep you up to date as this unfolds. Stay tuned.<\/strong><\/p>\n <\/p>\n\n
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November 11 Update: Signs of Unannounced Google Search Update<\/h2>\n
Our Observations<\/h3>\n
Others\u2019 Observations<\/h3>\n
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\nTravel booking – up 14%
\nTravel booking – up 25%
\nRecipes – up 12%
\nB to C eCom – up 20%<\/p>\n
\nSkin care affiliate – down 48%<\/p>\n
\nOther Recipe sites – not impacted<\/p>\n\n
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