{"id":3224,"date":"2019-11-06T01:16:14","date_gmt":"2019-11-06T01:16:14","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3224"},"modified":"2019-11-06T01:16:14","modified_gmt":"2019-11-06T01:16:14","slug":"client-paid-performance-showcase","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/client-paid-performance-showcase\/","title":{"rendered":"Client Paid Performance Showcase 2019"},"content":{"rendered":"<h1>The <strong><em>ENDURANCE<\/em> <\/strong>Goal for Paid Campaigns<\/h1>\n<p>At <em><strong>ENDURANCE<\/strong><\/em>, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen &#8211; sometimes an industry is so competitive, that having a 1:1 ROAS (return on ad spend) is good enough because the brand recognition is worth it. Or sometimes you might go months without a sale, but each sale is worth x1000 times more than your monthly spend. There are many other situations where a 4:1 ROAS just isn&#8217;t possible (market competition, platform limitations, etc.), but that&#8217;s our goal nonetheless and being up front and honest with clients before we jump into spending their campaign budget about the expected ROAS has never steered us wrong.<\/p>\n<p>We&#8217;d like to share the results of a recent client (we&#8217;ll call Acme Co.) who came to us only for a limited time. They spend their paid ad budget on advertising during back to school months (a very competitive space, especially in the <em>student back to school realm we were playing in<\/em>), during the rest of the year, their products are already in big box stores, so paid advertising is really only an options during a small back to school window.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Challenge &#8211; to beat a 3:1 Return on Ad Spend<\/h2>\n<p>The agency we inherited the client account from is very, very good at what they do. They are a leading paid agency in the United States, one we know very well for their\u00a0 management of large commercial brands. Acme Co. was large, but not the largest client we&#8217;ve ever worked with, and the transition from the old agency to us was shaky.<\/p>\n<p>The previous agency was able to maintain a 3:1 ROAS in 2018 <strong>using a major influencer<\/strong> &#8211; still an impressive feat given the situation and industry &#8211; and we were asked to beat it (<span style=\"color: #ff0000;\"><em><strong>without a major influencer<\/strong><\/em><\/span>).<\/p>\n<h3><\/h3>\n<h3>Our Paid Results:<\/h3>\n<p>Here are a few screenshots of our results&#8230;<\/p>\n<figure id=\"attachment_3227\" aria-describedby=\"caption-attachment-3227\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3227\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/paid-performance-15day-snapshot-1024x281.jpg\" alt=\"Snapshot - First 15 days, all Google Mediums\" width=\"840\" height=\"231\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-1024x281.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-300x82.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-768x211.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-1200x329.jpg 1200w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot.jpg 1470w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-3227\" class=\"wp-caption-text\">First 15 days &#8211; All Google Channels<\/figcaption><\/figure>\n<figure id=\"attachment_3226\" aria-describedby=\"caption-attachment-3226\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3226\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/paid-performance-15day-snapshot-end-1024x255.jpg\" alt=\"Paid Performance Highlight for Search\" width=\"840\" height=\"209\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end-1024x255.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end-300x75.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end-768x191.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end-1536x382.jpg 1536w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end-1200x299.jpg 1200w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-end.jpg 1600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-3226\" class=\"wp-caption-text\">Last 15 day Snapshot &#8211; Google Search Campaign<\/figcaption><\/figure>\n<figure id=\"attachment_3225\" aria-describedby=\"caption-attachment-3225\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3225 size-large\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/paid-performance-15day-snapshot-shopping-end-1024x255.jpg\" alt=\"Paid Performance - Google Shopping Campaign\" width=\"840\" height=\"209\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end-1024x255.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end-300x75.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end-768x191.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end-1536x382.jpg 1536w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end-1200x299.jpg 1200w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-15day-snapshot-shopping-end.jpg 1600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-3225\" class=\"wp-caption-text\">Last 15 Day Snapshot &#8211; Shopping<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>Are you ready to run your paid spend w\/ <strong><em>ENDURANCE<\/em><\/strong>?<\/h3>\n<p><a class=\"endbutton\" href=\"https:\/\/thinkendurance.com\/contact\">START YOUR PAID CAMPAIGN TODAY \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen &#8211; sometimes an industry is so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,54],"tags":[50,51,52,53,55,56,57,58],"class_list":["post-3224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-paid-advertising","tag-high-paid-roi","tag-high-roas","tag-high-roi","tag-paid","tag-paid-performance","tag-paid-roas","tag-paid-roi","tag-roas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Paid Performance Showcase 2019 - Arizona Advertising Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Paid Performance Showcase 2019 - Arizona Advertising Co.\" \/>\n<meta property=\"og:description\" content=\"The ENDURANCE Goal for Paid Campaigns At ENDURANCE, we strive to average a 4 to 1 ROI (aka ROAS) across all paid executions for our clients. This means that for every dollar in spend, their paid advertising returns $4 dollars (at minimum). And we understand that cannot always happen &#8211; sometimes an industry is so [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-06T01:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-example-november-endurance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1054\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"Client Paid Performance Showcase 2019\",\"datePublished\":\"2019-11-06T01:16:14+00:00\",\"dateModified\":\"2019-11-06T01:16:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/paid-performance-example-november-endurance.jpg\",\"keywords\":[\"high paid roi\",\"high roas\",\"high roi\",\"paid\",\"paid performance\",\"paid roas\",\"paid roi\",\"roas\"],\"articleSection\":[\"Digital Marketing\",\"Paid Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\",\"url\":\"https:\/\/azadvertising.co\/client-paid-performance-showcase\/\",\"name\":\"Client Paid Performance Showcase 2019 - 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