{"id":3210,"date":"2019-11-05T23:16:51","date_gmt":"2019-11-05T23:16:51","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3210"},"modified":"2019-11-05T23:16:51","modified_gmt":"2019-11-05T23:16:51","slug":"endurance-creative-share-manufacturing","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/","title":{"rendered":"ENDURANCE Creative Share &#8211; Manufacturing"},"content":{"rendered":"<h1>Creative Share #1 &#8211; Taking a mundane and basic industry and adding some fun to it.<\/h1>\n<p>&nbsp;<\/p>\n<p>A few days ago, we at ENDURANCE presented a creative campaign for a new client. For the sake of this post, pretend the client&#8217;s name is &#8220;ACME CO.&#8221; and the industry is manufacturing.<\/p>\n<p>Manufacturing isn&#8217;t the real client&#8217;s industry, but imagine something that on it&#8217;s own, lacks any real sense of excitement.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Challenge: Bring fun and excitement (with a pinch of risk) to an industry over saturated with mediocrity.<\/h2>\n<p>The client&#8217;s industry is full of product marketing that accentuates product attributes and price points. 100% of all competitor advertising is very plain in this manner. And while we&#8217;re lucky to work with the #1 largest and most successful company in our target industry, our clients expressed the need to break from the mold and leverage good will they&#8217;ve built over decades of quality product production. They wanted something a bit risky and exciting.<\/p>\n<p>We were up for the challenge and we&#8217;d like to share 1 (out of the 3) campaigns we pitched our client.<\/p>\n<p>&nbsp;<\/p>\n<h3>The Campaign: We Can&#8217;t do &#8220;X&#8221;, but we can do &#8220;Y&#8221;<\/h3>\n<p><span style=\"color: #339966;\"><em><strong>Imagine X as something outrageous! <\/strong><\/em><\/span>Something funny, and ridiculous at the same time. It might have a flavor of pop culture mixed in, or a seasonal flair. Here&#8217;s some one liners that help aid what we mean&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3211\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/endurance-creative-share.jpg\" alt=\"endurance creative - we can't do X, but we can do Y\" width=\"800\" height=\"327\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-creative-share.jpg 1341w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-creative-share-300x123.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-creative-share-1024x418.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-creative-share-768x314.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-creative-share-1200x490.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #339966;\"><em><strong>And Y always had something to do with X<\/strong>&#8230;<\/em><\/span><\/p>\n<p>As part of the solution, Y might help enjoy X, or might provide an alternative solution to X&#8230; here&#8217;s an example<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imagine our client &#8220;Acme Co.&#8221; was a car company.\u00a0\u00a0<\/strong><\/p>\n<blockquote><p><strong>WE CAN&#8217;T STOP THE DEMOGORGON FROM DESTROYING THE MALL<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3212\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/creative-example-demogorgon-endurance-300x225.jpg\" alt=\"creative example - endurance demogorgon\" width=\"300\" height=\"225\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-demogorgon-endurance-300x225.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-demogorgon-endurance.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>WE CAN PROVIDE A PREMIUM VIEWING SPOT TO EAT SOME POPCORN AND ENJOY THE SHOW<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3213\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/creative-example-demogorgon-endurance-2-300x225.jpg\" alt=\"we can do Y - endurance creative example\" width=\"300\" height=\"225\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-demogorgon-endurance-2-300x225.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-demogorgon-endurance-2.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>The Delorean from ACME includes a FIVE-STAR roof-reinforcement rating from JXY statisticians.<\/p>\n<p>{{ CALL TO ACTION}}<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Or, if a pop culture reference to Stranger Things wasn&#8217;t enough, a seasonal one maybe?<\/p>\n<blockquote><p><strong>WE CAN&#8217;T STOP SANTA&#8217;S LITTLE HELPERS FROM EATING ALL THE INVENTORY&#8230;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3214\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/endurance-creative-example-300x146.gif\" alt=\"endurance santa creative example\" width=\"300\" height=\"146\" \/><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>WE CAN PROVIDE A SWEET RIG FOR SANTA TO LOCK IT ALL UP IN<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3215\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/creative-example-santa-2-300x150.jpg\" alt=\"creative example santa 2\" width=\"300\" height=\"150\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-santa-2-300x150.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-santa-2-768x384.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-santa-2.jpg 911w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>Pun intended &#8211; The Delorean from ACME sports class-leading cabin space.<\/p>\n<p>{{ CALL TO ACTION}}<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Part of the pitch was executing the creative with intentionally bad Photoshop design.<\/h3>\n<p>If you noticed above&#8230; we intended our creative to include intentionally bad Photoshop, or video work. So the client&#8217;s product would display perfectly around the rest of an execution wrought with bad photoshop\/video editing that is extremely silly in nature.<\/p>\n<p>We also pitched a funny old spice, or diluth trading company voice over for narration w\/ video. The persona would be full of confidence, very matter-of-fact-style, yet humble and understanding to our consumer plight.<\/p>\n<p>Here are some more storyboard stills emphasizing our &#8220;bad&#8221; Photoshop execution.<\/p>\n<figure id=\"attachment_3216\" aria-describedby=\"caption-attachment-3216\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3216 size-large\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/11\/creative-example-bad-photoshop-1024x344.jpg\" alt=\"creative example - bad photoshop execution\" width=\"840\" height=\"282\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-bad-photoshop-1024x344.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-bad-photoshop-300x101.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-bad-photoshop-768x258.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-bad-photoshop-1200x403.jpg 1200w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/creative-example-bad-photoshop.jpg 1267w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption id=\"caption-attachment-3216\" class=\"wp-caption-text\">&#8220;Ridiculous Photoshop Vibe &#8211; Our man is full of confidence with many fine leather-bound books&#8230;&#8221;<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>It&#8217;s hard to really explain a concept, without explaining the concept.<\/h2>\n<p>As I&#8217;m writing this, I realize this may not be coming through as funny and thought-provoking as the real client&#8217;s pitch, using the real client&#8217;s products.<\/p>\n<p>That&#8217;s ok, we&#8217;ll post the real client&#8217;s work (with their permission) once it launches.<\/p>\n<p>Stay tuned&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Share #1 &#8211; Taking a mundane and basic industry and adding some fun to it. &nbsp; A few days ago, we at ENDURANCE presented a creative campaign for a new client. For the sake of this post, pretend the client&#8217;s name is &#8220;ACME CO.&#8221; and the industry is manufacturing. Manufacturing isn&#8217;t the real client&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sharing some recent ENDURANCE creative yet to go live...<\/title>\n<meta name=\"description\" content=\"A recent creative campaign we pitched a client that they loved and went with. In an industry full of bland ads, we created something fun. Take a Look\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sharing some recent ENDURANCE creative yet to go live...\" \/>\n<meta property=\"og:description\" content=\"A recent creative campaign we pitched a client that they loved and went with. In an industry full of bland ads, we created something fun. Take a Look\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T23:16:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-newsletter-fun-creative.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"ENDURANCE Creative Share &#8211; Manufacturing\",\"datePublished\":\"2019-11-05T23:16:51+00:00\",\"dateModified\":\"2019-11-05T23:16:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\"},\"wordCount\":549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-newsletter-fun-creative.jpg\",\"articleSection\":[\"Creative\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\",\"url\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/\",\"name\":\"Sharing some recent ENDURANCE creative yet to go live...\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/endurance-creative-share-manufacturing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/11\/endurance-newsletter-fun-creative.jpg\",\"datePublished\":\"2019-11-05T23:16:51+00:00\",\"dateModified\":\"2019-11-05T23:16:51+00:00\",\"description\":\"A recent creative campaign we pitched a client that they loved and went with. 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