{"id":3164,"date":"2019-10-21T19:16:01","date_gmt":"2019-10-21T19:16:01","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3164"},"modified":"2019-10-21T19:16:01","modified_gmt":"2019-10-21T19:16:01","slug":"seo-trends-2020","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/seo-trends-2020\/","title":{"rendered":"SEO Trends You Need to Know Heading into 2020"},"content":{"rendered":"

8 SEO Trends Going Into 2020<\/h1>\n

In an ever-changing digital world where robots are conducting surgeries, people are ordering groceries online, and digital forms of currency are being traded for thousands of dollars, it sometimes feels impossible to keep up with the times.<\/p>\n

Similar to fashion fads, tech developments, and other constantly changing industries, trends in SEO<\/strong> seem to come and go with the wind. Or at least with every Google algorithm update.<\/p>\n

But as each year passes, knowledgeable marketing professionals are able to identify these SEO trends and use them as a means to promote and advertise for companies of all shapes and sizes.<\/p>\n

As long as your SEO team is up-to-date on the most recent developments, you can ensure your business shows up on search engine results pages (SERPs), thus helping to boost traffic to your website.<\/p>\n

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1. Using Video for SEO<\/h2>\n

From the 1.8 billion users on YouTube<\/a> to the rapidly expanding video features on social media platforms like Facebook and Instagram, the marketability of videos is unlike any other<\/strong>. This is one SEO trend that is here to stay, already overtaking written content and other forms of online promotion.<\/p>\n

\"Video<\/p>\n

Videos are now an essential staple of effective marketing funnel automation for companies who want to streamline their advertising and boost their sales processes. They can be used on landing pages, in marketing emails, and on social profiles, making every avenue more engaging and dynamic to the viewer.<\/p>\n

The most crucial aspect of using video for SEO is the ability to hold the attention of whoever is watching and lead them to a clear call-to-action at some point during the clip. While you avoid being too \u201csalesy\u201d, every video you promote should provide tremendous value to the viewer, whether it be informational, entertaining, or to solve a problem.<\/p>\n

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2. Artificial Intelligence (AI) for SEO<\/h2>\n

The concepts of artificial intelligence (AI) have been around for hundreds of years. But it hasn\u2019t been until the last few years that it has become a reality for everyday people to benefit from its use. As one of the latest SEO trends, it is interesting to see how AI is impacting industries all over the world.<\/p>\n

AI-powered SEO is more dominant now<\/strong> as web developers, marketing agencies, and other online companies are learning how to automate key pieces of websites. These tactics allow a business to focus on simply producing relevant content while allowing the AI efforts to boost the site\u2019s traffic.<\/p>\n

Even though this concept is rapidly turning into a pivotal part of online marketing, there still aren\u2019t many companies offering services related to AI for SEO. But if you can find the right team to help you with your SEO strategy<\/a>, getting ahead on this growing development will have a major impact on your company\u2019s future.<\/p>\n

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3. Voice Search<\/h2>\n

\u201cAlexa, what are the biggest SEO trends this year?\u201d<\/p><\/blockquote>\n

\"AEven Amazon\u2019s artificial intelligence system knows that voice search is one of the key patterns your business should be looking into right now<\/strong>. Millions of people across the world now own smart devices like the Amazon Echo, Google Home, and the Apple HomePod. These systems are pre-formatted with thousands of functions that can be accessed instantly with the user\u2019s voice.<\/p>\n

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The main question is how could a company benefit from these unique learning machine gadgets? To get your business on the map with this new opportunity, you\u2019ll need to think about the way people ask questions and present the answers to those inquiries through either written content or engaging videos.<\/p>\n

Using long-tail keywords, conversational techniques, and focusing on local SEO practices, you\u2019ll be more likely to find yourself providing answers to the questions asked of Alexa and other smart systems.<\/p>\n

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4. No-Click Searches Among the Biggest SEO Trends<\/h2>\n

Have you ever typed a question into Google and had the answer instantly pop up in big, bold letters? Welcome to the world of zero-click<\/a> searches. Google SERPs are now able to recognize exactly what a person wants to know and provide them with a solution without ever having to click away from the initial results<\/strong>.<\/p>\n

Though you may not get a site visitor by showing up as the answer to one of these queries, the level of trust established in your business will pay huge dividends to your ability to rank other pages across the search engine.<\/p>\n

Site authority is still a big deal when it comes to ranking higher. And if you focus on previous tactics we\u2019ve mentioned like using long-tail keywords and answering questions people are asking, you\u2019ll be much more likely to show up for pages people will need to click on for more information.<\/p>\n

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5. Less Paid, More Organic SEO Tactics<\/h2>\n

While paid advertising<\/a> strategies like pay-per-click (PPC) and social media ads aren\u2019t going anywhere, more people are beginning to recognize the difference and are developing \u201cad blindness\u201d across platforms like Google, Facebook, and Instagram. This leads many of them to automatically skip by the paid ads and go straight to the organic results.<\/p>\n

These paid options are also constantly increasing their prices due to the high level of competition expanding to nearly every industry. To save money, more companies are placing a larger emphasis on organic SEO trends<\/strong> as a means of making their way to higher search rankings.<\/p>\n

While there are many options for boosting organic SEO traffic, some of the best approaches include:<\/p>\n