{"id":3000,"date":"2019-08-27T21:29:09","date_gmt":"2019-08-27T21:29:09","guid":{"rendered":"https:\/\/thinkendurance.com\/blog\/?p=3000"},"modified":"2019-08-27T21:29:09","modified_gmt":"2019-08-27T21:29:09","slug":"top-5-digital-marketer-goals-for-2019-2020","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/","title":{"rendered":"Top 5 Digital Marketer Goals for 2019-2020"},"content":{"rendered":"\n<p>Depending on what point in the calendar year is an organization&#8217;s fiscal year, client-side leaders in charge of digital marketing efforts have already planned their future (2020) goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goals Senior Digital Marketing Managers are focusing on<\/h2>\n\n\n\n<p>According to Altimeter&#8217;s recent Digital Marketing survey conducted Q2, 2019 that targeted senior marketers around the globe, here are the top 5 Digital Marketing Strategy Goals for the next year:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3006 size-full\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/08\/digital-goals-2020-conclusion-tunnel.jpg\" alt=\"header - digital marketing goals in 2020 \" width=\"2250\" height=\"342\" srcset=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel.jpg 2250w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-300x46.jpg 300w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-1024x156.jpg 1024w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-768x117.jpg 768w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-1536x233.jpg 1536w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-2048x311.jpg 2048w, https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020-conclusion-tunnel-1200x182.jpg 1200w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/h3>\n<h3>\u00a0<\/h3>\n<h3>It&#8217;s all about Brand&#8230;<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Increase Brand Awareness and Brand Health &#8211; <span style=\"color: #ff0000;\"><strong>37%<\/strong><\/span> \/ 100%<\/li>\n<\/ol>\n\n\n\n<p>Brand, Brand, Brand, it&#8217;s all about brand. At <em><a href=\"https:\/\/thinkendurance.com\">ENDURANCE<\/a><\/em><a href=\"https:\/\/thinkendurance.com\">, we believe heavily in Digital + Brand<\/a>. It&#8217;s reassuring that top marketers around the world agree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3>Create New Prospects<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Increase number of new leads\/customer prospects &#8211; <span style=\"color: #ff0000;\"><strong>26%<\/strong><\/span> \/ 100%<\/li>\n<\/ol>\n\n\n\n<p>This one feels a bit misleading to me. Doesn&#8217;t ever company whether an commodity company, service business, straight ecommerce, etc. all want to increase customers? We might want to dive into this goal a bit further in the future because #1 leads to #2 and #2 can live alone.\u00a0<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<figure id=\"attachment_3003\" aria-describedby=\"caption-attachment-3003\" style=\"width: 280px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3003 size-thumbnail\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/08\/digital-goals-2020-customer-experience-280x280.jpg\" alt=\"Is Customer Experience a top digital Marketing goal for you?\" width=\"280\" height=\"280\" \/><figcaption id=\"caption-attachment-3003\" class=\"wp-caption-text\">Is Your Customer Experience the same online than it is in the store?<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">A unified Customer Experience<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Deliver a high quality, unified customer experience across all digital channels &#8211; <span style=\"color: #ff0000;\"><strong>20%<\/strong><\/span> \/ 100%<\/li>\n<\/ol>\n\n\n\n<p>This might seem easy and straight forward, however in larger organizations, many stakeholders have many agendas. One leader may want to invoke the speech of Abraham Lincoln in their marketing messaging, another Donald Trump. Unifying the experience no matter a customer is on a blog webpage or instagram story is harder than it sounds.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3>Increase Product\/Service Affinity<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>Increase awareness and positive sentiment around new products &#8211; <span style=\"color: #ff0000;\"><strong>13%<\/strong><\/span> \/ 100%<\/li>\n<\/ol>\n\n\n\n<p>This is how companies grow. They expand service\/product offerings, define the plethora of details in a marketing plan, and Go-To-Market with that plan. I&#8217;m surprised it&#8217;s actually not a higher priority! However, some organizations have product launch vs. product maintenance in different silos, so this might explain the low priority on this goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3>Take advantage of existing business<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Increase Business Revenue w\/ existing customers &#8211; <span style=\"color: #ff0000;\"><strong>5%<\/strong><\/span> \/ 100%<\/li>\n<\/ol>\n\n\n\n<p>This is easier said than done, and a lot of times uneducated internal resources are leading the way on these marketing iniatives. As the study suggests, this may be an undiscovered opportunity for many companies. Especially if your agency isn&#8217;t help with these types of efforts &#8211; get them involved asap.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3005\" src=\"https:\/\/thinkendurance.com\/blog\/wp-content\/filemgr\/2019\/08\/top-5-digital-goals-2020-334x400.jpg\" alt=\"All done digital marketing goals of the future\" width=\"334\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Well there you have it!<\/p>\n<p>Do these goals line up to yours? Do they line up to what your agencies are working on? Do your agencies have solidified mandates their driving toward?<\/p>\n<p>Success and excellence in digital marketing is obtainable for all, and if you need help define what success looks like for you and your goals in FY2020?<\/p>\n<p style=\"padding-left: 40px;\"><strong>Don&#8217;t be shy! <a href=\"https:\/\/thinkendurance.com\/contact\">Reach out and ask us if we can help<\/a><\/strong><\/p>\n<p><strong><span style=\"color: #3366ff;\">Until Next time, <a href=\"https:\/\/thinkendurance.com\/newsletter-sign-up\">subscribe to our newsletter to get ENDURANCE insights delivered right to your inbox as we post them<\/a>.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>SRC: https:\/\/www.prophet.com\/wp-content\/filemgr\/2019\/07\/Altimeter_2019-State-of-Digital-Marketing_PDF.pdf\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depending on what point in the calendar year is an organization&#8217;s fiscal year, client-side leaders in charge of digital marketing efforts have already planned their future (2020) goals. Goals Senior Digital Marketing Managers are focusing on According to Altimeter&#8217;s recent Digital Marketing survey conducted Q2, 2019 that targeted senior marketers around the globe, here are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-3000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Digital Marketer Goals for 2019-2020 - Arizona Advertising Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Digital Marketer Goals for 2019-2020 - Arizona Advertising Co.\" \/>\n<meta property=\"og:description\" content=\"Depending on what point in the calendar year is an organization&#8217;s fiscal year, client-side leaders in charge of digital marketing efforts have already planned their future (2020) goals. Goals Senior Digital Marketing Managers are focusing on According to Altimeter&#8217;s recent Digital Marketing survey conducted Q2, 2019 that targeted senior marketers around the globe, here are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Advertising Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/azadvertisingco\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T21:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie McDermitt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:site\" content=\"@azadvertisingco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie McDermitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\"},\"author\":{\"name\":\"Katie McDermitt\",\"@id\":\"https:\/\/azadvertising.co\/#\/schema\/person\/2e726c02cd5dfdae743b2c7933db09c4\"},\"headline\":\"Top 5 Digital Marketer Goals for 2019-2020\",\"datePublished\":\"2019-08-27T21:29:09+00:00\",\"dateModified\":\"2019-08-27T21:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azadvertising.co\/#organization\"},\"image\":{\"@id\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azadvertising.co\/wp-content\/uploads\/2019\/08\/digital-goals-2020.jpg\",\"articleSection\":[\"Digital Marketing\",\"Marketing Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\",\"url\":\"https:\/\/azadvertising.co\/top-5-digital-marketer-goals-for-2019-2020\/\",\"name\":\"Top 5 Digital Marketer Goals for 2019-2020 - 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