{"id":14998,"date":"2023-03-06T17:06:39","date_gmt":"2023-03-06T17:06:39","guid":{"rendered":"https:\/\/thinkendurance.com\/?p=14998"},"modified":"2023-03-06T17:06:39","modified_gmt":"2023-03-06T17:06:39","slug":"how-to-catch-the-customers-attention-in-marketing","status":"publish","type":"post","link":"https:\/\/azadvertising.co\/how-to-catch-the-customers-attention-in-marketing\/","title":{"rendered":"How to catch the customer’s attention in marketing"},"content":{"rendered":"

In one of our recent blog articles we talked about the top challenges facing marketers in 2023<\/a>. It included 24 different challenges marketers believe will haunt them as they sleep this year. However, the number one biggest challenge was catching the customer’s attention. Competition is stiff these days. Heck, go to the grocery store and see how many different types of hot sauce exist, or search online for alternatives to google analytics… the gist? The competition (no matter your industry) is insane right now.<\/p>\n

To help you (the marketing genius you are) tackle catching your customer’s attention, we made a list of seven ways to differentiate yourself in marketing:<\/p>\n

 <\/p>\n

Seven ways to catch your customer’s attention with marketing.<\/h2>\n

Jump to:<\/p>\n

    \n
  1. Create Eye-Catching Visuals (Creative)<\/a><\/li>\n
  2. Offer Promotions or Discounts<\/a><\/li>\n
  3. Leverage Influencer Marketing<\/a><\/li>\n
  4. Personalize Everything<\/a><\/li>\n
  5. Rely on Content Marketing<\/a><\/li>\n
  6. Engage with Social Media Marketing<\/a><\/li>\n
  7. Make use of Email Marketing<\/a><\/li>\n<\/ol>\n

     <\/p>\n

    Now this list isn’t in a specific order (e.g. creative isn’t more important than email marketing). It’s more of a checklist of things. And a few might not apply to you (although I’d argue that regardless of your industry, I can make the case it will or should).<\/p>\n

    So, in the spirit of this list not being a ranking or prioritization, we’ll begin in reverse with email marketing.<\/p>\n

     <\/p>\n

    Use email marketing to catch the attention of your customers<\/h3>\n

    \"emailThere are two main ways you can use email marketing: warm and cold.<\/p>\n

    – Warm email marketing<\/strong> are lists that you’ve naturally obtained through people giving you their email through newsletter sign-ups, promotional sign-ups, etc. They’ve willingly opted into communications with you. You usually manage these lists through third parties email platforms like Klaviyo or MailChimp.<\/p>\n

    – Cold email marketing<\/strong> is just like it sounds, cold email lists you’ve obtained through list acquisition services. This might be prospecting efforts where you specify a specific target audience and then send these prospects emails without them knowing they’re a part of your campaign to get more leads\/sales.<\/p>\n

    You might be engaging in both tactics (a lot of companies do). Regardless, here are some details on how to make your email marketing campaigns stand out vs. the competition:<\/p>\n